Boot Barn Holdings Inc (BOOT) 2017年年度报告「NYSE」.pdf

1、2017 ANNUAL REPORT45103 Merrill A269364.indd 17/7/17 6:27 PMBoot Barn is an authentic in the truest sense.We understand and serve the western lifestyle,country values and strong American work ethic that our customers represent.That is how we have become Americas largest western and work wear retaile

2、r.lifestyle retail brandCountryWesternWorkValuesLifestyleStrong American Ethic45103 Merrill A269364.indd 27/7/17 6:27 PMDear Shareholders,Fiscal 2017 was a year of both challenge and achievement.While our earnings fell short of our initial expectations,we grew our sales,store base and digital footpr

3、int considerably.For the year,revenue grew by more than 10%,we added 12 new Boot Barn stores and we added a leading e-commerce brand,Country Outfitter,to our online portfolio.While we continued to battle the impact of low commodity prices in some of our key markets as well as the overall softness in

4、 the retail environment,our investments in our digital channel,improvements in merchandising and our in-store environment,and new store openings set a foundation for sales and earnings growth over the long term and have strengthened our position as the leading western and work wear retailer in the U

5、nited States.In 2017,our team continued to build a national lifestyle brand and made progress on each of Boot Barns four strategic growth initiatives,including the following:1.Strengthening our omni-channel leadership Double-digit growth in e-commerce sales helped us increase our e-commerce sales to

6、$115 million,now representing more than 18%of total sales.We connected our digital channel with our physical stores by rolling out our“We Have It Promise,”or WHIP,tablets which enable in-store customers to access merchandise from our e-commerce fulfillment centers and,in many cases,directly from our