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1、0For inquiries about custom projects and collaboration discussions,please contact:Wang Qiong|Project DIrectorLuxe.CO IntelligenceWeChat：elisatina929(Please include noteIntelligence Collaborationalong with your name and company)Email：lciluxe.coReport Author:You JiaLayout Design:Tang Qi,Wang ZihanComp

2、letion Date:January 2024P04P06P07P08P09P11Luxe.CO IntelligenceOfficial AccountLuxe.CO APPIntroductionAbout Luxe.COAbout Luxury Jewelry and Watch Brands China Power Ranking2023 Luxury Jewelry and Watch Brands China Power Ranking TOP102023 Luxury Jewelry and Watch Brands China Power Ranking TOP20Categ

3、ory Distribution of Top 10 Brands ActivitiesNew Entrants in Top 20(2023 vs.2022)Brands with the Most Significant Rise(2023 vs.2022)Jewelrnd Watch Brands China Power Ranking dNew Store Opening Data for Luxury Jewelry&Watch Brands(2023)Which luxury jewelry and watch brands have opened more stores in 2

4、023?Top Cases of Luxury Jewelry&Watch BrandsPrevious Power Rankings OverviewAbout Tong.Luxe.COLuxe.CO Intelligences Reports on the Luxury Goods Industry and BrandsP13P14P15P16P17P181P10P02P36P37P03The Cities That Opened the Most Flagship Stores for Luxury Jewelry and Watch Brands in 2023Distribution

5、 of Flagship Stores for Luxury Jewelry and Watch Brands in2023All Luxe.CO Intelligence research reports are currently only accessible to Luxe.CO premium members.For registered members,please scan the QR code to download the Luxe.COapp or log in to the Luxe.COwebsite at https:/luxe.co/P12Top 5 Cities

6、 with the Most Flagship Stores Opened by Luxury Jewelry and Watch Brands in 2023Overview of Changes in City Ranking for New Luxury Jewelry&Watch Brand Store Openings(2023 vs.2022)Overview of the Number and Distribution of New Store Openings for Luxury Jewelry&Watch Brands(2023)P38Amid the backdrop o

7、f a tumultuous global consumer market,luxury jewelry andwatch brands have encountered both new opportunities and challenges whencompared to other luxury product categories.Particularly in areas such asbranding,talent development,customer relationships,and distribution channelstrategies.Greater coura

8、ge and wisdom are required for the management todrive change and innovation.On one hand,luxury jewelry and watches are increasingly seen as investmentobjects whose value may be preserved or even appreciated over time.As themost important clientele for fine jewelry and ultra expensive watches,localhi

9、gh-net-worth individuals have received more and more attention from thebrands.On the other hand,with the growing interest of more local consumers in jewelryand watches,better,richer and updated brand contents and activities areurgently needed in order to reach a much larger audience and grasp the gr

10、owthopportunities.In the latest version of“Luxury Jewelry and Watch Brands China PowerRanking”by Luxe.CO,we can see that over the past year,many brands haveexpanded their influences and solidified customer relationships through meanssuch as exhibitions,pop-up events,and boutique tours.Especially in

11、the area of luxury watches,where consumers have higherawareness thresholds and longer buying cycles,brands need to rethink theirstrategies for longer term regarding brand heritage,storytelling,craftsmanship,unique value proposition,store design/ambiance,and customer services.Through frequent communi

12、cations with brand executives,Luxe.CO has foundthat many luxury watch brands aspire to move beyond the relatively traditionaland narrowly defined watch market to understand and reach a broaderpotential customer base.Its worth noting that on a global scale,Swiss independent luxury watchmakersrepresen

13、ted by Rolex,Patek Philippe,and Audemars Piguet have beenactively reducing their dependence on third-party dealers to strengthen theirdirect control over the brand and products,and expand profit margins.Withmore and bigger mono-brand stores opened around the world,they aretransforming themselves int

14、o DTC(Direct-to-Consumer)players.This trend isalso seen in the latest developments of the jewelry and watch brands undermulti-brand luxury groups.Accompanying this trend is the evolution and upgrading of competitivestrategies for luxury jewelry and watch brands.In this high-value and low-frequency c

15、onsumption segment,brands need tofocus not only on hardcore metrics such as inventory levels,distributionchannel mix,and store network expansion,but also continuously improve andenrich brand contents and interactions with the ever expanding customer base.Hope this report will provide useful referenc

16、es and inspirations for themanagement and related parties of luxury jewelry and watch brands to excel inChina market.2IntroductionAbout Luxe.COFounded in 2013 and honed over a decade,Luxe.CO has become an iconic IP across the world of fashion and finance.It serves as theultimate destination for disc

17、erning readers seeking comprehensive business and financial information on luxury,fashion and lifestylesectors.It is also the preferred platform for fashion and luxury business leaders to make their voices heard in China.By consistently delivering a spectrum of high-quality fashion business and fina

18、ncial contents over the past decade,Luxe.CO has attracted Chinas most valuable users characterized by high income,high spending,high education,and high sensibility.Over the past decade,we have diligently documented all major investments and M&A deals in the domestic and international fashion industr

19、y,offering professional interpretations and in-depth analyses by our in-house analysts.Weve engaged in conversations with a large number of global fashion and luxury executives,founders,and family heirs,capturing their valuable views and opinions.Weve been building the worlds most extensive brand da

20、tabase with over 5,000 brands included so far.The nearly 30,000 high-quality articles on Luxe.CO cover luxury,fashion,beauty,sports,outdoor,home,travel,and wellness sectors,with almost all major business and financial events recorded.We have the largest collection of financial reports on domestic an

21、d international fashion and luxury companies(listed and private),along with a vast array of industry research reports,including original reports produced by”LuxeCOIntelligence and carefully selected third-party reports.3Luxury brands and the luxury industry have been the main focus of research and m

22、edia coverage for Luxe.CO since its inception in 2013.First launched in 2022,the Luxury Jewelry and Watch Brands China Power Ranking tracks activities in ten major categories,including visual communication,brand ambassadors/spokespersons,brand collaborations,sponsorship,creative partnerships,physica

23、l stores and pop-up shops,Chinese fashion shows,digital marketing and e-commerce,brand exhibitions,and Other Activities.(Please note:This report does not include activities in the field of luxury jewelry and watch brands in beauty,skincare,and fragrance.)The data for this ranking,covering the period

24、 from January 1st to December 31st,2023,includes a total of 292 activities from 38 luxury jewelry and watch brands in the China market.The annual ranking is based on statistical data related to marketing activities and channel expansion actions conducted by luxury brands in China.Different weighting

25、s are applied based on the importance and impact of different subcategories to calculate the overall score.Note:For the English version of the ranking,please visit the website:.About Luxury Jewelry and Watch Brands China Power Ranking4The Luxury Brand China Power Rankings”encompass activities in ten

26、 main categories,with various subtypes under each category:1.Store Expansion:Global flagship store openings,nationwide flagship store openings,city flagship store openings,other new store openings,significant store renovations.2.Brand Exhibitions:Large-scale brand exhibitions,regular brand exhibitio

27、ns,brand city tours.3.Fashion Shows:Offline fashion shows held in China.4.Brand Collaborations:Collaborations with Chinese business brands,collaborations with celebrities/KOLs/top artists,collaborations with Chinese independent designers,collaborations with international IPs,collaborations with loca

28、l IPs.5.Sponsorship:Sponsorships for public welfare,cross-industry sports,cross-industry music,sponsorship of cultural and artistic events.6.Creative Partnerships:Collaborations with local artists/creative individuals.7.Brand Spokespersons/Ambassadors/Friends:Appointments of Chinese brand spokespers

29、ons,appointments of Chinese brand ambassadors,appointments of brand friends.8.Visual Communication:Publication of books/films.9.Digital Marketing and E-commerce:Online stores,interactive experiences,podcasts.10.Other Brand Activities:Customization,art installations,pop-up shops,experiential spaces.T

30、he scoring for the Power Ranking is calculated based on data collected by Luxe.CO on the marketing activities and channel expansion efforts of major luxury brands in the China market in 2023.Different weighting factors are assigned to different subtypes of brand activities based on their importance

31、and magnitude.For example,the weight for a special brand exhibition is higher than a regular exhibition,and the weight for a nationwide first store opening is higher than that of a citys first store opening,with first stores in first-tier cities carrying higher weight than those in second-tier citie

32、s,and so on.(Note:This report does not include activities related to luxury jewelry and watch brands in the beauty,skincare,and fragrance categories.)5678TOP 1TOP 2TOP 3TOP 4TOP 5TOP 6TOP 7TOP 8No.of Activities：13No.of Activities：15No.of Activities：14No.of Activities：14No.of Activities：15No.of Activ

33、ities：13No.of Activities：19Tired for 8thNo.of Activities：13TOP 8Tired for 8thNo.of Activities：12TOP 9Tired for 9thNo.of Activities：14TOP 9Tired for 9thNo.of Activities：11TOP 10No.of Activities：12SponsorshipStoresExhibitionsCollaborationsAmbassadorsStoresAmbassadorsSponsorshipStoresDigitalizationExhi

34、bitionsOther ActivitiesAmbassadorsStoresDigitalizationCollaborationsSponsorshipOther ActivitiesAmbassadorsStoresExhibitionsCollaborationsAmbassadorsStoresExhibitionsAmbassadorsExhibitionsStoresDigitalizationOther ActivitiesStoresDigitalizationExhibitionsOther ActivitiesSponsorshipStoresStoresExhibit

35、ionsDistribution of Top 10 Brands ActivitiesStoresDigitalizationExhibitionsExhibitionsStoresAmbassadorsTOP 11TOP 13TOP 16TOP 17TOP 18TOP 209New Entrants in Top 20(2023 vs.2022)23NO：213NO：1312NO：1313NO：1011NO：117NO：61010NO：16Brands with the Most Significant Rise(2023 vs.2022)In 2023,luxury jewelry an

36、d watch brands opened 104 new stores,with 28 brands inaugurating their first stores in 50 Chinese cities.In terms of geographical distribution,the cities with a higher number of luxury brands opening their first stores are as follows:11The Cities That Opened the Most Flagship Stores for Luxury Jewel

37、ry and Watch Brands in 2023CityNo.of Stores OpenedLanzhou10Zhengzhou8Shenzhen4Fuzhou3Jinan3Hangzhou2Sanya2Dalian2Shijiazhuang2CityNo.of Stores OpenedNanjing2Suzhou1Guangzhou1Ningbo1Hefei1Changzhou1Nanning1Haikou1Taiyuan112CityNo.of Stores OpenedChangsha1Qingdao1Chengdu1China1Distribution of Flagship

38、 Stores for Luxury Jewelry and Watch Brands in 2023Lanzhou10BlancpainCartierGlashtte OriginalIWCOmegaPaneraiQeelinRolexBreitlingTAG HeuerLanzhou MixcZhengzhou8BlancpainBreitlingCHAUMETFREDGlashtte OriginalUlysse NardinVan Cleef&ArpelsZhengzhou DennisDavidCityShenzhen4Blancpain-Directly operated shop

39、GraffShenzhen Bay MixcDamianiPomellatoShenzhen MixCFuzhou3BVLGARICartierVan Cleef&ArpelsFuzhou MixC13Jinan3Breitling ChopardTAG Heuer Jinan MixCTop 5 Cities with the Most Flagship Stores Opened by Luxury Jewelry and Watch Brands in 2023Luxury jewelry and watch brands newly opened stores in First-Tie

40、r CitiesLuxury jewelry and watch brands newly opened stores in non First-Tier CitiesCompared to 2022,the number of new physical stores opened by luxury jewelry and watch brands in China increased by 49%year-on-year in 2023.Looking at the distribution of newly opened stores in different cities,luxury

41、 jewelry and watch brands continue to expand into lower-tier cities.Its worth noting that in the past three years,the number of new stores opened by luxury jewelry and watch brands in non-first-tier cities has been increasing year by year.In 2023,a staggering 84%of the new stores opened by luxury je

42、welry and watch brands were located in non-first-tier cities in China.The number of stores in these non-first-tier cities increased by 89%compared to 2022.Luxury jewelry and watch brands newly opened stores.14Note:First-tier cities refer to Beijing,Shanghai,Guangzhou,Shenzhen,Hong Kong,Taipei,and Ma

43、cau.2021年2022年2023年3424172021年2022年2023年37874671701042021年2022年2023年New Store Opening Data for Luxury Jewelry&Watch Brands 2023BrandNo.of Stores OpenedQeelin8Breitling 7TAG Heuer6Longines6Chopard6Cartier5Glashtte Original5Omega5Rolex5Blancpain4Boucheron4CHAUMET4Van Cleef&Arpels3BrandNo.of Stores Ope

44、nedBuccellati3FRED3Panerai2Breguet2BVLGARI2De Beers Jewellers2IWC2Jaeger-LeCoultre2Pomellato2TASAKI2Vacheron Constantin2Damiani215Which luxury jewelry and watch brands have opened more stores in 2023?2023 City RankingCityNo.of Stores OpenedCity Ranking Changes1Chengdu22Increased 12Lanzhou12Newly Ran

45、ked3Zhengzhou9Newly Ranked4Jinan5Newly Ranked4Fuzhou5Newly Ranked4Hangzhou5Increased 34Shenzhen5Stay Level5Nanjing4Stay Level5Shanghai4Decreased 416Overview of Changes in City Ranking for New Luxury Jewelry&Watch Brand Store Openings(2023 vs.2022)BrandNo.of New Stores OpenedChengdu22Lanzhou12Zhengzh

46、ou9Jinan5Hangzhou5Shenzhen5Fuzhou5Nanjing4Shanghai4Guangzhou3Beijing2BrandNo.of New Stores OpenedHongkong2Suzhou2Chongqing2Sanya2Wuhan2Haikou2Changsha2Dalian2Shijiazhuang2Ningbo2Macau1BrandNo.of New Stores OpenedNanning1Changchun1Taiyuan1Shenyang1Hefei1Qingdao1Changzhou117Overview of the Number and

47、Distribution of New Store Openings for Luxury Jewelry&Watch Brands in 202318While compiling the annual Power Ranking,Luxe.CO Intelligence hand-picked 8 Top cases from a pool of 292 activities within the luxury jewelry and watch segment.These cases represent the best practices of luxury jewelry and w

48、atch brands marketing efforts in China over the past year.For each case,we have highlighted the most important learning points and key trends reflected.These cases are significant marks left by luxury brands as they deepen their presence in the China market，which are expected to have lasting effects

49、 on connecting with local consumers and enhancing brand power.Through the many interesting details,we could see the level of marketing investment of the brands in China and the capability of the brands team in terms of planning,execution,and innovation.We hope the following top cases will provide ne

50、w clues,inspirations and stimulations to our readers in their own effort to build and upgrade their brands in jewelry,watches and many other different sectors.*Note:The top cases are listed in alphabetical order of the brands English names.19Case OverviewThe 6th Blancpain-Imaginist Literary Prize ce

51、remonywas held in Beijing.This award was jointly initiated bythe Swiss luxury watch brand Blancpain and theChinese publishing brand Imaginist in 2018.It aims todiscover and encourage outstanding young writersunder the age of 45 in the field of Chinese-languageliterature.The theme of this literature

52、award was Stand up forComplexity,withmorethanseventyworksincontention.After a rigorous selection process,youngwriter Yang Zhihan won the top award of this literatureaward with his work A Solid Block of Ice.20Over the course of six years,Swiss luxury watchmaker Blancpain has built a literary award fr

53、om scratch in China,investing time and resources to develop it into a new and independent intellectual property.Liao Xinjia,Vice President of Blancpain China,introduced the award at the ceremony.We are the only award that targets young authors under 45 and accepts various novel genres.We often see l

54、uxury brands choosing to build their image through means such as storytelling in movies,event sponsorship,and support for the arts.However,when a brand ventures into image building beyond its home market,especially when it involves a project distinct from its daily marketing efforts that requires a

55、significant budget and effort,it becomes a rigorous test for the brand.The brands initial motivation is crucial when deciding what to do and how to do it.Moreover,it is even more challenging to stay committed to the initial intention and continue to invest in it once the decision is made.Liao Xinjia

56、 explained the initial intention of the Blancpain-Imaginist Literary Prize:First,we want to create a fresh,clean,and innovative award that conveys a sense of fairness,authority,and professionalism.Second,we want to shine a spotlight on talented young authors.We hope this literary award can last for

57、5 years,10 years,20 years.Although the award has faced challenges in recent years,Blancpain has connected watchmaking and literature through time,and has deeply engaged with the younger generation and consumers who appreciate the humanities.This has allowed Blancpain to achieve a more comprehensive

58、brand communication approach.21Luxe.CO InsightsCase OverviewIn 2023,Breitling opened new stores in variouslocations in China,including Zhengzhou DennisDavidPlaza,Jinan MixC,Dalian Plaza66,Chengdu in99,Nanjing Deji Plaza,Lanzhou MixC,and SuzhouCentre.It is the luxury watch brand with the highestnumbe

59、r of store openings in this years list.22The role and function of stores have undergone significant changes in todays context,and luxury brands need to carefully consider details such as location selection,design,customer experience,and expansion pace.Currently,strong purchasing power in second and

60、third-tier cities is further bolstering a substantial luxury goods consumption market.Cities such as Zhengzhou,Jinan,Dalian,Lanzhou,and Suzhou,where Breitling has opened new stores,are witnessing increased activities in the opening of luxury brand stores.This,in turn,brings new luxurious experiences

61、 to consumers in different geographical regions.Georges A.Kern,the Global CEO of Breitling,once mentioned to Luxe.CO,In China,brand boutiques are very important.If luxury brands want to ensure that consumers have a consistent brand experience,they must have some level of control over their channels.

62、By opening company-owned boutiques,brands can directly interact with customers,understand what the brands real customers are like,and get insights into their thoughts and preferences.Brand boutiques serve not only as a point of sale but also as centers for brand activities,storytelling,and product s

63、howcasing.Furthermore,from Breitlings store designs,we can see a more inclusive approach to customer engagement.In these stores,customers can see industrial-style designs featuring motorcycles or other elements,hear soothing music,smell relaxing fragrances,and experience a warm and inviting atmosphe

64、re,creating a holistic brand experience.23Luxe.CO InsightsCase OverviewTo celebrate the 75th anniversary of the Serpenticollection,BVLGARI launched the Serpenti Factoryart project,inviting artists from around the world tocreate artworks inspired by the serpent theme.Thisexhibition featured works by

65、several Chinese artistswho drew inspiration from traditional Chinese cultureand used a contemporary approach to express theirunderstanding of the serpent.24Luxe.CO InsightsCulture is one of the most valuable assets for luxury brands.How to establish a cultural resonance with todays Chinese consumers

66、 in a contemporary way is a significant challenge facing the luxury industry.Since the birth of the Serpenti collection in 1948,the serpent element has been an endless source of inspiration and a symbolic totem for BVLGARI.In this exhibition,BVLGARI not only displayed the brands Serpenti collection

67、archives and artifacts dating back to the late 1940s and before 2000 but also showcased cultural relics from ancient Greece,Rome,and China that featured serpent imagery.Additionally,it included artworks by several Chinese artists.This is not the first time BVLGARI has told the story of the serpent t

68、o a Chinese audience.In 2019,BVLGARI brought the legendary serpent exhibition,originating from Rome,to Chengdu,China.In 2022,BVLGARI organized the Serpentis Fantasy limited-time art exhibition in multiple cities.Due to the profound influence of the serpent in Chinese culture and its presence in both

69、 Eastern and Western cultures,it serves as a clever bridge for BVLGARI to connect with Chinese audiences.In the wave of globalization,cultural symbols like the serpent,which are familiar to both Eastern and Western audiences while retaining strong local attributes,are rare.Therefore,this exhibition

70、allows BVLGARI to explore the brands alignment with Chinese culture at a higher level.It provides greater space for the brands cultural development and content creation in terms of breadth and depth.Successfully,it has established a profound and vivid brand awareness in the minds of Chinese consumer

71、s.25Case OverviewCartierheldaleopard-themedexhibitionattheGuangzhou Postal Museum.This themed exhibitionfeaturedvariousspaces,includingthePanthereSalon,TimeCorridor,JeanneToussaintStudio,Tunnel Room and Style Space,Master Workshop,Perfume Sensory Space,Panthere Fashion Hall,Panthere Vocabulary Index

72、,Library,and Tea Room.These spaces showcased the origins and evolution ofthe leopard style over more than a century,guidingvisitors to explore the enduring legend of stylethroughmultisensoryinteractions,multipleperspectives,andimmersiveexperienceswhileexperiencing a modern interpretation of the leop

73、ardspirit.26Luxe.CO InsightsIn the Guangzhou Postal Museum,a century-old historic building by the Pearl River in Guangzhou,Cartier showcased the origins and evolution of the leopard style over more than a century.Through multisensory interactions,multiple perspectives,and immersive experiences,the b

74、rand embedded the iconic image of the leopard,representing the brand and its founder,in the minds of visitors.As Chinese consumers become more familiar with luxury brand names and logos,brands are exploring ways to further refine and visualize their brand identity.While some brands emphasize and mag

75、nify certain classic/new product lines,patterns,or geometric symbols,Cartier chose to amplify the iconic IP animal image that best represents the brand and differentiates it from other brandsthe leopard.This choice serves as an effective medium for the brand to continue deepening its presence in the

76、 Chinese market,solidifying consumer awareness,and fostering meaningful communication and dialogue.27Case OverviewQeelin is hosting the Qeelin Miracle Garden inShanghai,showcasing a collection of jewelry piecesinspired by their iconic Wulu collection,includingWulu Fairy,Wulu Garden,and WuluWulu.This

77、 eventmarks the brands first major event held in China inrecent years,with the presence of Qeelins globalCEO,creativedirectorDennisChan,theheadquartersteam,andseveralbrandVIPsinattendance.28Luxe.CO InsightsAmong the many international luxury jewelry brands,Qeelin stands out as a uniquepresence with

78、a distinct blend of Chinese heritage and a fusion of Eastern and Westernconcepts.In recent years,the brand has experienced rapid growth and remarkableachievements in the Chinese market.Qeelins visibility in the Chinese market has significantly increased over the past few years.The Qeelin Miracle Gar

79、den is one of the brands larger-scale events in recent years.Notonly did the event witness the presence of the brands global CEO and creative director,Dennis Chan,along with the headquarters team,but it also attracted several celebrities andbrand ambassadors.Through this exhibition that blends Easte

80、rn symbolism and modernsensibilities,Qeelin provided VIP customers with an intimate and immersive experience,conveying the brands unique positioning.VIC(Very Important Customer)clients are willing to pay for exceptional service,and thebrands story and history hold a strong appeal for them.A carefull

81、y planned offline event by aluxury brand is a significant opportunity to express brand culture.It plays a crucial role inenhancing brand image and maintaining relationships with VIC customers.29Case OverviewThis marks the continuation of the brands ChiefArtistic Director,Nathalie Verdeilles,first Bl

82、ue Bookhigh jewelry collection,which continues to delve intothe extraordinary marine world envisioned by thelegendarydesignerJeanSchlumberger.Thecollection is centered around and expands upon thethemes of Shell,Coral,Pisces,Star Urchin,Starfish,and introduces an entirely new theme,Sea Anemone.It rev

83、italizes and reinterprets JeanSchlumbergersmysteriousanddiversemarineimagery.30Luxe.CO InsightsThe timeless allure and mystique of high jewelry are captivating,whether its the raregemstones or the exquisite craftsmanship and design.Each seasons release of a high jewelrycollection often reflects the

84、brands prowess in the world of jewelry.Tiffany&Co.introduced its first Blue Book high jewelry catalog in 1845,and today,Blue Bookhas become one of the most eagerly anticipated high jewelry collections for collectorsworldwide.The 2023 Blue Book high jewelry collection,Out of the Blue,represents the c

85、ontinuation ofTiffany&Co.s legacy,as well as the passion for nature by the brands legendary designer,Jean Schlumberger,all encapsulated by Nathalie Verdeille,the Chief Artistic Officer of Tiffany&Co.,in her first Blue Book high jewelry collection since taking office.It marks an entirely newcreative

86、endeavor.This high jewelry presentation took place in Shanghai in October 2023,with an exclusiveinvitation extended to the brands VIC(Very Important Clients)attendees,who are often one ofthe most important groups for the brand at high jewelry exhibitions.Compared to other luxury categories,jewelry h

87、olds a higher perceived value,attractingconsumers from all over the world.For brands,high jewelry represents a unique way to caterto affluent customers,serving as a crucial pathway to establish deep connections with VICclients.In 2023,Tiffany&Co.made significant moves in the jewelry realm,not only u

88、nveiling a brand-new Blue Book high jewelry collection but also strengthening its position in the realm of raregemstones.They acquired the last batch of custom rare pink diamonds from the ArgyleDiamond Mine in Australia and procured an emerald gemstone weighing over 10 carats fromthe Muzo mine in Co

89、lombia.31Case OverviewIn 2023,Vacheron Constantin held the LessEntialnational tour exhibitions in various locations,includingDavid Plaza in Zhengzhou,the China Jinmao Tower inShanghai,Wuxis Center 66,Beijing WF Central,Hangzhou MixC,and Wuhans Heartland 66.Throughfourmainexhibitionareas,namely,Inspi

90、ringElegance,TimelessCorridor,SimplicityinCraftsmanship,and Masters Workshop,the brandshowcasedavarietyofexquisitewristwatchmasterpieces.32How to convey the brands historical heritage to a broader audience of Chinese consumers is a question that every luxury brand contemplates,especially an importan

91、t topic that wristwatch brands should think about and put into practice.As Chinese consumers show increasing interest in wristwatches and jewellry,its crucial for brands to influence the consumers mindset beyond just the investment and hedging value of their products.Vacheron Constantin has expanded

92、 its offline communication with consumers through a wider range of cities and more extensive touring exhibitions.Through each wristwatch,consumers see not only a timepiece but also a more complete and vivid interpretation of the brands nearly 270 years of historical culture and craftsmanship.Compare

93、d to the brands permanent exhibitions in first-tier cities,Vacheron Constantin has taken this touring exhibition to cities such as Zhengzhou,Wuxi,Hangzhou,and Wuhan,deepening brand awareness among a broader range of Chinese consumers.Furthermore,Vacheron Constantin has introduced WeChat Mini Program

94、s and Little Red Book Mini Programs for this touring exhibition,aiming to guide users through virtual panoramic tours,gamified interactions,and store reservation services.This approach encourages user engagement and secondary sharing,ultimately driving traffic to the offline events.33Luxe.CO Insight

95、sCase OverviewIn 2023,Van Cleef&Arpels unveiled its limited-timeexperience space,Poetry of Time,at the BeijingNationalStadium(SecondaryVenue).Canteredaround its watch collections,it engaged in a poeticdialogue with the Chinese audience.This marked thesecond stop for this watch experience space in Ch

96、ina,following its debut in Shanghai.Furthermore,VanCleef&Arpelsconducteditsinaugural live broadcast on Tmalls official flagshipstore,allowing consumers to experience the Poetryof Time limited-time experience space through thelive stream and appreciate several of the brandswatch masterpieces online.3

97、4Luxe.CO InsightsIn the highly competitive wristwatch market where homogeneity is prevalent,how brands craft narratives that resonate with consumers and convey meaningful value is a critical challenge.Traditionally,time on wristwatches may be represented by complex movements and three hands on the d

98、ial.However,in Van Cleef&Arpels miniature dials,time becomes lovers embracing kisses,the swaying of a ballet dancers skirt.This unique horological philosophy is what makes Van Cleef&Arpels watch narratives particularly touching to the brands female customers.To address this,the brand chose to presen

99、t its watch exhibition in the form of an immersive experience space,a poetic narrative approach not commonly seen among traditional watch brands.Moreover,this exhibition was open to the public,and the offline space served as an important way for Van Cleef&Arpels to connect with the younger generatio

100、n,even if they are not yet brand customers.Its worth noting that Van Cleef&Arpels conducted its global-first live broadcast on Tmalls official flagship store,lasting approximately 80 minutes.During this broadcast,the brands Asia-Pacific President and China Region Managing Director personally narrate

101、d the brands philosophy and led online viewers through the entire limited-time experience space.This broadcast focused solely on storytelling without direct sales,and it garnered 57,000 likes,demonstrating the success of this unique approach.35362022 Luxury Jewelry and Watch Brands China Power Ranki

102、ng2023 H1 Luxury Jewelry and Watch Brands China Power RankingPrevious Power Rankings OverviewLaunched on Luxe.CO website and app in early summer 2022,Tong.Luxe.CO is an innovative digital service that tracks daily activities of fashion brands with all-encompassing coverage for China market and selec

103、tive coverage for overseas market.The activities covered include product launch,store opening,marketing events,as well as personnel change,financial reporting and other major corporate initiatives.Through Tong.Luxe.CO,you could find over 2000 entries on average each month about more than 1000 brands

104、 in luxury,fashion,beauty,sports and outdoor,all tagged carefully to facilitate multi-dimensional analysis for further research.37About Tong.Luxe.CO38Luxe.CO Intelligences Reports on the Luxury Goods Industry and BrandsAll Luxe.CO Intelligence research reports are currently exclusively available to

105、Luxe.CO paying members.To become a registered member,please scan the QR code to download the Luxe.CO app or visit the Luxe.CO website at https:/luxe.co/.39Luxe.CO Intelligences Reports on the Luxury Goods Industry and BrandsLuxe.CO Intelligence has been deeply involved in the fields of fashionand lu

106、xury for an extended period.Utilizing our continuously developedindustry networks,data intelligence,and knowledge systems,we arecommitted to providing professional,innovative,and forward-lookingconsulting services to brands and enterprises in China and abroad.Theareaswecoverincludebrandrevitalizatio

107、nandupgradestrategies,brand content and communication strategies,niche industrypositioning and opportunity analysis,as well as entry strategies intothe Chinese market.WeregularlyreleaseseveraloriginalresearchreportsthroughLuxe.CO Intelligence each month and periodically host industrylectures and for

108、ums.If you have any collaboration inquiries related tothese domains,please do not hesitate to get in touch with us.About Luxe.CO IntelligenceDisclaimerThe information in this report is considered reliable,but the companymakesnocommitmentsregardingitsaccuracy,reliability,orcompleteness.The data,opini

109、ons,and speculations in this reportreflect judgments at the time of its initial publication and may besubject to adjustments without prior notice.The report aims to beindependent,objective,and impartial,and its conclusions are notinfluenced or commissioned by any third party.This report is provided

110、solely as general information and is intended forreference purposes only.It does not constitute any final investment,legal,accounting,or tax advice,nor does it constitute an offer orpromotional material for any securities or financial products.The textual copyright of this report belongs to the comp

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