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IRi:为什么整合新兴趋势是未来增长的关键(英文版)(43页).pdf

上传人: 云闲 编号:36467 2021-05-13 43页 3.98MB

1、THE FOOD INDUSTRY ASSOCIATIONFMITHEYEAR THAT WAS:WHYINTEGRATINGFRESHIS KEYTOFUTURE GROWTHHosted with thought leadership from FMI associate memberIRiNovember 17,2020#page#FMiTodays SpeakersRick Stein, Vice President, Fresh, FMISally Lyons Wyatt, EVP,IRI Center-of-Store & Produce VerticalJonna Parkker

2、, Principal IRI Fresh Center of Excelllence#page#FMiThis presentation and any opinions expressedtherein are not created, sponsored or endorsed byFMI- The Food Industry AssociationFMI ANTITRUST COMPLIANCE It is FMI policy to comply in all respects with the antitrust laws.alqeodde uM Aduos o1 paoadxe

3、ale sluaAe pue sBumaau IW ul sluedoued IIantitrust and competition laws.Avoid discussions of sensitive topics that can create antitrust concerns.Agreements to fix prices,allocate markets,engage in product boycotts and to refuse to deal with thirdpartiesareillegalof suppliers,and discussions that may

4、 cause acompetitorto cease purchasing from a particularsupplier,or selling toa particular customer,should be avoided.No discussion that mightbe interpretedas a dividing up ofterritores.Itis important to avoid even the appearance of unlawful activityQuestions or concerns? Please consult with FMI staf

5、fwwwfmi.ong3#page#FMiReminderIf you registered for this webinar. you willreceive a link to this recorded presentation bye-mail in 2-3 days,including the Q&Awwwfmiong4#page#Top Trends in Fresh WebinarTHEYEARTHATWAS:FRESHWHYINTEGRATINGIS KEY TOFUTUREGROWFNovember 17,2020IRi#page#The Top Fresh TrendsLo

6、calizationThat We HaveHolisticHealthExamined For YearsFresh PreparedAre Still Relevant,But Have Evolved房乐Dramatically in 2020写New SupplyConnectedChainsConvenienceConsumerFoodD好Social & CulturalTransparencyAlignment明CustomizationAtomization ofto ConsumerismPersonalizationRii#page#Todayweregoingto god

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本文主要讨论了2020年新冠疫情对食品行业的影响,特别是对新鲜食品部门的影响。文章指出,尽管疫情带来了许多挑战,但新鲜食品的需求仍然强劲。文章中的一些核心数据包括: 1. 疫情期间,冷冻食品销售额增长了17%,而肉类部门只增加了1.3亿美元。 2. 81%的餐食是在家中准备的,而外出就餐的消费额在8月份下降到了52%。 3. 2020年10月,17%的家庭将在线购物作为购买食品的主要方式,而19%的人计划在线购买感恩节食品。 4. 在疫情期间,新鲜食品的销售额增长了6.5亿美元,但其他部门的增长更快,如冷冻食品和冷藏食品。 5. 牛肉在疫情期间为商店增加了3倍的销售额,成为销售额最高的类别。 文章还指出,随着消费者在家烹饪和制作更多餐食,便利性、个性化、定制化、新的供应链、食品透明度、整体健康、连接的消费者和本地化将成为未来的趋势。
疫情如何改变消费者对新鲜食品的需求? 哪些新鲜食品在疫情期间表现突出? 零售商如何利用新鲜食品趋势实现增长?
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