Accupac：2021年后疫情时代护肤热潮报告（英文版）（5页）.pdf

1、accupacTHESkiniCareBoomHOW COVID TOOKA FLOURISHINGSEGMENT AND SUPERCHARGED ITltwas onlyafewyearsago thatskincareovercamemakeup as the beauty category to watch. Having seenits market value increase 60% in a decade. skincarewas experiencinga significantboom.Brands werepoppingupinsocialfecdsandonSephor

2、ashelvesatwas atan all-timc high.pauadxe Ansnpu ab puoslad pup Amaq u u lupupd auuuMdealing with for q generation. Retail stores went on lockdown workers weand fragrance brands did suffer. skincare remained resilientThis tenacity was in part driven by a perfect storm of events: millennialsto new tre

3、nds. and the side effects of COVID have changed our ways of life，possibly forever.（215）256-7000acCuPaC#page#WHATS BEHIND THE SKIN CARE BOOMSKIN CAREWAS ALREADY BOOMING.Its important to realize that by the end of 2019 (before social distancingwould permeate our lexicon the skincare segment was aready

4、 hitting a 5%growth year-over-yearfor years. Amounting to more than $6 billion a yearin growth into 2020.2 industry analysts were muddled not about whether theboom would continue， but about for how longof consumers. Companies were, at last, addressing the honest differences inindividual skin due to

5、ethnicity gender. or medical conditions.The industry asMelanie Bender from the skincare brand Versed. told Vogue in 2019 thatskincare had a personal connection that other categories didnt.s “Makeupis temporary and feels like something you put on for others. skincare is aninvestment in yourself. she

6、saidThe emerging brands that came about during this period tackled todaysconsumer needs.leaned heavily on natural formulations. and appealedto untapped audiences looking for daily skin regimens.They were built onoperational frameworks that favored large amounts of small-volume sales.So many brands e