GroupM：大转变（2020）（英文版）（16页）.pdf

1、THE GREAT SHIFT TABLE OF CONTENTS PAGE 3 PAGE 5 PAGE 8 PAGE 12 PAGE 15 PAGE 10 ENTERTAINMENT TELECOMMUNICATIONS FINANCIAL SERVICES APPENDIX CONSUMER PACKAGED GOODS however, others may have had opposite experiences if their retail partners stayed open throughout the pandemic, especially if their reta

2、il partners sales grew substantially. For example, a beauty products company that sold primarily through non-essential third-party stores would have found an advantage in prioritizing owned and operated (O however, if those costs are overcome, traditional media companies have new trade-offs to consi

3、der, such as choices between simplicityone monthly price for all content, potentially available on a platform foreverand complexitycontent assets might be made available in one place for one point in time and another for a different point in timeor something in between. We can imagine some of the ways in which studio owners who are prioritizing digital media, and are willing to sacrifice tradition