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路透社新闻研究所:2021新闻媒体和技术趋势与预测报告(英文版)(40页).pdf

上传人: li 编号:27759 2021-01-13 37页 5.32MB

1、DIGITAL NEWS PROJECT JANUARY 2021 Journalism, Media, and Technology Trends and Predictions 2021 Nic Newman Contents About the Author 4 Acknowledgments 4 Executive Summary 5 1. The COVID-19 Fallout 8 1.1 Changing Newsrooms and Remote Working 8 1.2 Refocusing Journalism on Facts, Explanation, and Spec

2、ialism 9 1.3 Accelerating the Shift to Paid Content 12 1.4 Revenue Diversification: E-commerce and Live Events 13 1.5 Innovation: Pandemic Sparks More Radical Experimentation 16 2. Platforms, Publishers, and Regulation 19 2.1. Extending Platform Payments for News 19 2.2 Additional Platform Support v

3、ersus More Self-Reliance? 21 2.3 Regulation and the Role of Government 22 3. Impartiality versus the Search for Moral Clarity 24 4. Strategies for Engagement: Enduring Formats Find New Favour 27 4.1 Email Fuels Entrepreneurial Journalism 27 4.2 Podcasts and Audio 28 5. Next-Generation Technologies 3

4、0 5.1 Artificial Intelligence Gets Real 30 5.2 Faster 5G Networks and New Devices 33 6. Conclusions 35 Survey Methodology 36 THE REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM 4 About the Author Nic Newman is Senior Research Associate at the Reuters Institute for the Study of Journalism, where he has

5、 been lead author of the annual Digital News Report since 2012. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He has produced a media and journalism predictions report for the last 12 years. This i

6、s the sixth to be published by the Reuters Institute. Nic was a founding member of the BBC News Website, leading international coverage as World Editor (19972001). As Head of Product Development (200110) he led digital teams, developing websites, mobile, and interactive TV applications for all BBC J

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本文主要讨论了2021年新闻、媒体和技术的发展趋势和预测。主要观点包括: 1. 新冠疫情加速了新闻业的数字化转型,包括远程工作、转向以读者为中心的商业模式、增加数字订阅等。 2. 疫情凸显了新闻业对事实、解释和专业化报道的需求,推动了数据和视觉叙事格式的发展。 3. 疫情推动了向付费内容的转变,但许多中小型出版物仍面临经济困难。 4. 平台对新闻业的财务支持增加,但新闻机构对平台的支持评价仍然较低。 5. 政府监管加强,新闻业对政府干预的看法更加积极。 6. 在政治和社会两极分化加剧的背景下,新闻业对公正性的看法受到挑战。 7. 电子邮件和播客等传统格式在独立和创业新闻中越来越受欢迎。 8. 人工智能等新技术将在新闻业中发挥更大作用,但存在争议。 9. 疫情后,人们对面对面交流的需求增加,实体活动有望回归。 10. 随着5G网络和新型设备的普及,出版商需要为跨更多设备和渠道的内容分发做准备。
疫情如何加速新闻业的数字化转型? 付费内容模式能否适用于所有出版商? 平台支付新闻内容费用,这对新闻业意味着什么?
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