尼尔森：2018Q2总观众报告（英文版）(31页).pdf

1、Copyright 2018 The Nielsen Company (US), LLC. All Rights Reserved. THE NIELSEN TOTAL AUDIENCE REPORT Q2 2018 2Copyright 2018 The Nielsen Company (US), LLC. All Rights Reserved. Technology is intertwined in how we all live our lives, but particularly so among younger generations. They have always bee

2、n early embracers and adopters of all technology from HiFi to WiFi. These days, smartphones, wireless headphones and other portable digital devices act almost as extensions of our appendages for many of us. They are perpetually by our side, accessible on a moments notice, and can be purchased nearly

3、 anywhere. If thats not enough, weve given not just voices to technology, but names as well. Now that the technology has been refined, consumers are getting comfortable talking to a machine and those machines are not just listening, but responding with their own voices, actions, and information. To

4、say the times have changed is an understatement. Point is, as the media landscape continues to evolve it provides consumers with a variety of options to customize their media use across television, radio and digital. Time spent with the television set is shifting, with consumers spending more time u

5、sing TV-connected devices to stream content in addition to traditional TV. Similarly, smart home devices are changing the way people interact with technology, whether its to listen to music, give directives, or get updates on the latest news. More media content is also being accessed across digital

6、platforms. Often, devices are used simultaneously with consumers choosing to multitask researching something they heard or saw, checking email, online shopping, or simply staying connected with others. This iteration of the Nielsen Total Audience Report provides a seasonal look at usage as we now ha