Sojern：2018酒店业洞察报告（英文版）（19页）.pdf

1、Sojerns Hotel Insights Report, 2018: Impress Early to Never Miss a Booking Next 2 Sojerns Hotel Insights Report | The Need to Reach Travelers Earlier Why Mobile Matters for Hoteliers Real-Time Campaign Management Competitive Booking Opportunity About Sojern / Methodology 4 10 15 17 18 Sojerns Hotel

2、Insights Report, 2018: Impress Early to Never Miss a Booking Next Previous 3 Sojerns Hotel Insights Report | With the end of the year quickly approaching, hotel marketers are busy not only planning for holiday travelers, but they are also strategizing initiatives to target the right travelers at the

3、 right timeincreasing their direct bookings and overall return on ad spend (ROAS). In order to arm hoteliers with insights needed for their advertising strategies, we looked at our unique data set of 350 million global traveler profilesincluding billions of search and booking signals from our partne

4、rs across the industry. Our latest hotel insights research report offers an in-depth view of how travelers are moving through the increasingly complex path to purchase. In this report, we uncover: The need to reach and influence travelers earlier along their path to purchase. Why mobile is changing

5、the advertising landscape for hoteliers. How to increase bookings through real-time campaign management. With these learnings, travel brands and hoteliers can develop strategic campaigns that find and convert travelers with the right message, in the right place, at the right time. Next Previous 4 So

6、jerns Hotel Insights Report | Every travelers exact path to purchase can be varied and complex. But the road from dream to destination remains the same for each travelerdream, plan, book, experience, and share. When advertising to in-market travelers, marketers tend to target travelers in the planni