Nielsen：2018美国音乐360报告（英文版）（10页）.pdf

1、NIELSEN MUSIC 2018 U.S. MUSIC 360 Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 3 CONTENTS INTRODUCTION VOICE ACTIVATION TOP INTEREST GENRES LIVE FULL CONTENT SUMMARY 4 5 6 7 8 4 Music is the “universal language” of the U.S. population. Nielsens 2018

2、Music 360 report is a powerful source of consumer behaviors and attitudes, filled with a comprehensive range of self-reported data to help you deeply understand todays music consumer. These exclusive insights give you just a small snapshot of the important business decisions that can be answered by

3、purchasing the full report. IN ADDITION TO THE CONTENT PREVIEWED HERE, THE FULL 2018 MUSIC 360 REPORT INCLUDES: INTRODUCTION u How music fans spend their money and which activities (concerts, live events, subscriptions, physical music, etc.) are capturing the most share of wallet u A deep dive into

4、the growing sector of voice-assistant smart speakers and the music fans who use them u A detailed guide on playlists, one of streamings most engaging ways of keeping music fans listening longer u Essential findings on live concerts and events and the best ways for brands to engage passionate ticket

5、buyers And much, much more! Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 5 u Voice-activated device users are among musics fastest- growing consumer bases. u They spend more than 2x Gen Pop on music on an annual basis, with the weekly smart-speaker m

6、usic listeners spending an additional $50 per year on music than the average smart-speaker owner. VOICE ACTIVATION SMART SPEAKERS (AMAZON ECHO, GOOGLE HOME, AND APPLE HOMEPOD) INTRODUCE A NEW MUSIC CONSUMER For a full guide to device usage and the buying power of smart-speaker owners, contact your l