普华永道：2017年全球数字IQ研究报告(英文版)(30页)（30页）.pdf

1、A decade of digital Keeping pace with transformation 2017 Global Digital IQ Survey: 10th anniversary edition 22017 Global Digital IQ Survey Looking back to look forward The world was a simpler place when PwC first set out to measure Digital IQ 10 years ago. “Digital” was just another name for “IT.”

2、The CIO was not generally regarded as a strategic leader. And although huge shifts were occurring in the ways technology and information were usedthink Web 2.0 and startups like YouTube and LinkedInthis innovation had yet to find its way into the enterprise. There, putting technology to work to impr

3、ove productivity was a relatively straightforward, and siloed, job. And the lack of IT and business alignment was a common refrain. A decade later, the scope and scale of digital-driven change has grown immensely, and organizations of all types have spent a lot of time and money to keep up. CEOs hav

4、e embraced digital as part of their mandate. Enterprises have also (nearly) closed the gap between the IT and business sides of the house. Today, youd be hard-pressed to find a modern organization that doesnt see technology as integral to business strategy as well as operations. 22017 Global Digital

5、 IQ Survey 32017 Global Digital IQ Survey Yet despite these notable advances, in some ways company leaders are no better equipped to handle the changes coming their way than they were in 2007. In fact, Digital IQthe measurement of an organizations abilities to harness and profit from technologyhas a

6、ctually declined since we began asking executives to self-assess their own organizations. Enterprises arent so much falling behind as struggling to keep up with accelerating standards. And looking ahead, it is clear most are not ready for what comes nextand after thatas technologies continue to comb