尼尔森：美国音乐产业2017年度报告(英文版)(33页)（33页）.pdf

1、1 20I7 YEAR-END MUSIC REPORT NIELSEN MUSIC U.S. 2 INTRODUCTION Welcome to the Nielsen Music Year-End Report, which examines the trends shaping the music industry with definitive consumption figures and charts. The surge in streaming continued throughout 2017, topping all forms of music consumption.

2、The industry had another record-breaking year, with 12.5% growth in music consumption year over year. For the first time ever, R January-November 2015, 2016 and 2017. (PERSONS 6+ SHARE) Copyright 2017 The Nielsen Company 31 R&B/ Hip-Hop 24.5%14.6%12.8%17.5%20.8%29.1%30.4%26.7% Rock20.8%34.6%36.8%31.

3、3%20.7%15.1%17.3%11.1% Pop12.7%9.8%9.6%10.2%19.7%12.9%12.8%13.2% Country7.7%11.5%13.1%9.2%12.2%5.5%6.4%4.0% Latin5.9%1.7%2.0%1.1%2.7%8.0%3.9%15.5% Electronic/ Dance 3.5%1.7%1.1%2.5%4.4%4.2%4.4%3.7% Christian/ Gospel 2.7%4.6%5.3%3.5%3.0%1.8%1.7%2.0% Holiday/ Seasonal 1.7%3.6%4.7%2.0%1.0%1.0%1.1%0.9%

4、Children1.3%2.6%2.7%2.4%0.8%0.8%0.7%1.0% Jazz1.0%2.1%2.3%1.7%0.7%0.6%0.7%0.3% Classical1.0%1.9%2.0%1.8%0.5%0.6%0.7%0.4% Total Volume* Total Album Sales Physical Album Sales Digital Album Sales Digital Song Sales Total On-Demand Streams On-Demand Audio Streams On-Demand Video Streams Genre SHARE OF T

5、OTAL VOLUME BY FORMAT AND GENRE SHARE OF TOTAL AUDIO CONSUMPTION BY FORMAT Read as: 14.6% of Total Album Sales come from R&B/Hip Hop genre *Total Volume = Albums + TEA + On-Demand Audio/Video SEA Read as: 33% of Rock consumption comes from Physical Album sales (SELECTED TOP GENRES) 38% 41% 42% 50% 3

6、9% 7% 14% 31% 16% 33% 11% 21% 22% 20% 24% 14% 17% 10% 5% 14% 11% 18% 10% 13% 5% 6% 7% 6% 12% 14% 10% 16% 18% 10% 10% 11% 34% 32% 26% 31% 33% 69% 71% 39% 55% 40% 69% 54% Classical Jazz Children Holiday/Seasonal Christian/Gospel Electronic/Dance Latin Country Po