Brand-2017国家品牌报告英文版-2017.10-13页（13页）.pdf

1、Nation Brands 2017 The annual report on the worlds most valuable nation brands October 2017 Brand Finance Nation Brands October 2017 3.Brand Finance Nation Brands October 20172. Foreword 3 Expert Insights: Attracting Green Field Investment 4 Expert Insights: Nation Brand Strength and M but the USs c

2、haotic leadership has not dented its appeal to foreign investors just yet. Many companies welcome Mr Trumps proposed plans to cut taxes and regulation and seem prepared to ignore the rhetoric. Indeed, the initial investor reaction to Mr Trumps inauguration was positive, with inward investment to the

3、 US jumping nearly 40% in January 2017 compared with the previous month and 35% on the same month the previous year, according to fDi Markets. The same cannot be said for investor reaction to political upheavals in the USs closest ally nation. The UKs decision to leave the EU has done some short-ter

4、m damage to the UKs once-enviable FDI position. The UK experienced a 42% decline in greenfield capital investment year on year in 2016 and a 9% decline in project numbers. Due to the long-term nature of greenfield investment, many such investors have opted to postpone UK expansion or investment plan

5、s until there is more clarity on what kind of agreement the UK is able to strike with Brussels unlike M whether it can continue to cling to that spot will depend on long-term resolution of the UK-EU trading relationship, immigration policies, and many other changes that we will not know the shape of

6、 for years to come. Brand Power Matches FDI Power Courtney Fingar Editor in Chief of fDi Magazine and Head of Content for fDi Intelligence, a specialist division of the Financial Times Future Looks Bright for Singapore Singapore has not only maintained its position as the strongest nation brand this