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凯捷(Capgemini):2020以客户为中心的人工智能艺术-组织如何在客户体验中释放AI的全部潜力(英文版)(48页).pdf

上传人: Me****y 编号:21334 2020-10-22 48页 4.67MB

1、The art of customer-centric artificialintelligence How organizations can unleash the full potential of AI in the customer experience Introduction As the COVID-19 crisis grips the world, the impact of AI on the customer experience is accelerating. As customers seek contactless or non-touch interfaces

2、, numerous sectors have stepped up their digital and AI game: Consumer products and retail has seen the use of AI-powered delivery robots to get groceries and medicines to people subject to shelter-in-place orders.1 In automotive, dealerships and OEMs have moved to digitize showrooms offering a full

3、y digital customer experience powered by augmented reality and AI.2 In the public sector, AI is a driving force in health and safety, from using augmented reality glasses to check the temperature of hundreds of people in a matter of minutes,3 or recognizing whether commuters on public transport are

4、wearing face masks or not.4 These innovations reflect how much progress has been made in AI as a technology over recent years. In late 2018, for example, Nvidia demonstrated that a class of AI algorithms “Generative Adversarial Networks” had not only become better at generating realistic human faces

5、, but that similar algorithms had also improved at discerning real images from any fake, AI-generated ones.6 In November 2019, Google made its contact center AI technology open and freely available.7 In natural language understanding, Google Translate now translates more than 100 languages into Engl

6、ish, with accuracy of translation improving remarkably across all languages in the last four years.8 AI capabilities have been evolving, but COVID-19 has accelerated adoption of these tools and made intelligent machines part of our new normal lives, both now and in the future. As our research shows:

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本文主要探讨了人工智能(AI)在客户体验中的作用,以及组织如何充分利用AI的潜力。文章指出,随着COVID-19危机的蔓延,AI在客户体验中的影响正在加速。例如,消费品和零售业正在使用AI驱动的配送机器人,汽车业正在使用增强现实和AI数字化展厅,公共部门正在使用AI进行健康和安全监测。文章还指出,超过一半的客户(54%)每天与组织进行AI互动,这比2018年的21%有了显著增长。然而,尽管AI的使用正在增加,但客户对AI互动的满意度却有所下降,从2018年的69%降至2020年的57%。文章建议,为了提高客户满意度,组织应该关注能够提供高客户利益的AI用例,并确保AI互动具有情境意识,能够理解客户的需求和期望。此外,组织还应该确保AI互动符合伦理标准,保护客户数据的安全和隐私。总的来说,文章强调了组织在利用AI改善客户体验方面所取得的进展,同时也指出了需要改进的领域。
如何在客户体验中实现人工智能的潜力? 人工智能如何帮助企业超越客户期望? 如何确保人工智能在客户体验中的伦理和隐私?
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