Facebook2020年上半年广告报告- Pathmatics（英文版）.pdf

1、Facebook H1 2020 Advertising Report Introduction Facebook is on everyones minds lately. In just the first half of 2020, the platform has been used as an informational tool during an international pandemic, an organizing tool during national Black Lives Matter protests, and most recently, come under

2、fire as the subject of massive boycotts around the subject of politics, misinformation, and what free speech really means. Amid these changes, some advertisers have held strong in their advertising dominance on the platform, while others have given way to come unexpected newcomers. This report uses

3、Pathmatics Explorer to dive into the data on Facebooks biggest advertisers in the first half of 2020, and take a look at what has changed as boycotts gained steam into July. Heres what we found. 2 | Facebook H1 2020 Advertising Report All data from Pathmatics Explorer as of 7/15/2020. Data for Insta

4、gram begins on 4/15/2020. Pathmatics spend estimates are based on our proprietary panel and spend methodology. They may not accurately estimate the spend for any advertiser, and should be used for directional trend analysis As concerns grew over questionable political tweets and harmful rhetoric, Tw

5、itter began enforcing its policy regarding hate or violent speech in posts beginning the week of May 30th. But Facebook pushed back, arguing concerns over free speech and First Amendment rights. However, since Facebook is a privately held company, they have the ability to choose which content is sho

6、wn on their platform, in accordance with their terms of service. This was essentially the argument from the #StopHateForProfit campaign, an organization which began lobbying advertisers to pull their ad dollars from the platform, a few weeks ago. As of publication, more than 180 brands have joined t