埃森哲：COVID9正在重塑消费品行业：数据驱动对消费者行为的洞察 - 埃森哲（英文版）（24页）.pdf

1、OUTMANEUVER UNCERTAINTYNOWNEXT June 2020 COVID-19 is Reshaping the Consumer Goods Industry Data-driven insights into consumer behavior reveal new and lasting trends Accenture COVID-19 Consumer Pulse Research Wave 4 2 OUTMANEUVER UNCERTAINTY As the health and humanitarian impacts of the COVID-19 pand

2、emic evolve, so do the business and economic challenges. Organizations looking to balance their immediate needs with longer-term opportunities will see the trade-offs play out across three waves of impact: the Now, the Next and the Never Normal. The Now includes an emphasis on supporting people, cus

3、tomers and suppliers. The Next will feature refocusing the business to withstand new threats and seize new opportunities. And, the Never Normal will require navigating rapid shifts in cultural norms, values and behaviors. This is the moment to reinvent business models and reintegrate the value organ

4、izations provide into a new societal landscape. The time to shape a mindset of bold business transformation powered by new approaches to technology and responsible leadership is underway. Copyright 2020 Accenture. All rights reserved.3 The COVID-19 pandemic will define consumption for the next decad

5、e The world, as we know it has fundamentally changed and people are now living differently, buying differently and, in many ways, thinking differently. The habits formed will endure beyond this crisis, permanently changing what we value, how and where we shop, and how we live and work. The pandemic

6、accelerated long-term trends. Changes anticipated over the next few years have occurred in the space of weeks, forcing companies to rapidly adapt as the demand for certain products and service outstrips supply. Our four waves of consumer research reveal that the impact of COVID-19 on consumer goods