2020年Q2流媒体报告：疫情影响之下流媒体新见解- Conviva（英文版）（16页）.pdf

1、1 Convivas State of Streaming Q2 2020 | Copyright 2020 Conviva. All rights reserved. 2020 Convivas State of Streaming Q2 2 Convivas State of Streaming Q2 2020 | Copyright 2020 Conviva. All rights reserved. There is nary an industry that has not seen the all-encompassing impact of COVID-19. Streaming

2、 and social media among them. Both have experienced colossal peaks and treacherous valleys in the first half of 2020. The year has also been marked by significant decline in global advertising demand, the ascendance of smart TVs, the continued market share dominance of connected TV devices like Roku

3、 and Fire TV, and the changing ways viewers are connecting with social platforms. In addition, new areas explored in this report include a six-month view of growth in time spent streaming as impacted by COVID-19, expanded regional benchmarks including South America, YouTube device viewership breakdo

4、wn, and how professional sports teams are socializing sports with no sports. Highlights include: Global time spent streaming surged 63% year over year as April posted a banner month, up 81%, while May and June clocked more modest increases of 58% and 49% respectively as national shelter-in-place man

5、dates relaxed. Global ad demand was heavily impacted by the COVID-19 pandemic, particularly with the lack of live sports, which caused ad attempts to plummet 28% in a single quarter, comparing Q2 to Q1 2020. The United States fared slightly better, but advertising still dipped 22% over the same time

6、 period in that region. The smart TV category enjoyed a 239% surge in viewing time as more viewers were watching natively within their smart TVs. In turn, global share of smart TV viewing more than doubled, from 7% in Q2 2019 to 15% in Q2 2020. Connected TV devices, headlined by Roku, Amazon Fire TV