麦肯锡（McKinsey）：中国消费者：坚韧而自信（英文版）（8页）.pdf

1、September 2020 Chinese captain/Getty Images Consumer Packaged Goods and Retail Practices The Chinese consumer: Resilient and confident In this podcast, two China-based McKinsey partners impart advice on how companies can succeed in Chinas fast-recovering consumer market. Even as many parts of the wo

2、rld continue to battle the COVID-19 crisis and its knock-on effects, much of China has reopened: people are going out, streets are bustling, and businesses have resumed almost- normal operations. In this episode of the McKinsey on Consumer and Retail podcast, McKinseys Felix Poh and Daniel Zipser di

3、scuss the present and future of the Chinese consumer sector. An edited transcript of their conversation with executive editor Monica Toriello follows. Podcast transcript Monica Toriello: Hello, everybody. Thanks for joining us today. On this episode, well be zooming in on a huge and growing part of

4、the consumer sector: the Chinese consumer market. China is the worlds second-largest economy, and Chinese consumers have grown in buying power for the past decade. And today, of course, much of the business world is looking to China for lessons on recovery, China being the first to experience the CO

5、VID-19 outbreak and the first to come out of lockdowns and reopen businesses, stores, restaurants, and so on. To talk to us today about China are two McKinsey partners who are based there and who have not only done a lot of research and analysis on the Chinese consumer but also work with many consum

6、er companies in China. First, we have Felix Poh, a partner based in the Shanghai office. Felix leads McKinseys work on consumer marketing and sales across Asia. Hi, Felix. Felix Poh: Hi, Monica. Glad to be here. Monica Toriello: Also joining us is Daniel Zipser, a senior partner based in Shenzhen. D