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MikMak:2025年消费者趋势报告:健康消费 明智决策(英文版)(20页).pdf

上传人: Y**** 编号:185225 2024-12-13 20页 4.01MB

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1、NEW YEAR,NEW MEHealthier Choices,Smarter Spending:Consumer Trends Shaping 2025NEW YEAR,NEW ME2Consumers are opting for healthier options and saving dollars across categories in 2025The wellness industry continues to thrive,driven by strong demand across online and in-store channels.According to Reut

2、ers,Walmart saw a 27 percent surge in eCommerce sales during Q3 2024,largely attributed to growing interest in wellness,or Better for You products across Groceries and other categories with healthier options.At the same time,physical retailers are also seeing gains thanks to the Health&Wellness sect

3、or;Target experienced a 3 percent increase in in-store sales,attributing this growth to a focus on wellness categories being popular with younger shoppers.Overall,the global wellness economy has also shown resilience and growth.According to the Global Wellness Institute,the sector was valued at$4.9

4、trillion in 2019 before declining to$4.5 trillion in 2020 due to the COVID-19 pandemic.Recovery has been strong,with wellness real estate alone growing by 18.1 percent annually from 2019 to 2023,reaching 195 percent of its 2019 level.Theres no question that 2024 was an interesting year for commerce,

5、with notable economic shifts shaping the retail landscape.As detailed in our recent holiday guide,basket sizes continued to shrink year-over-year,dropping from 9 items in 2022 to just 6.1 items in 2024.So while consumers are opting for healthier options,they are also looking to save money where they

6、 can,being more intentional about their choices overall.As we look ahead to 2025,this guide explores the key trends,insights,and predictions for brands aiming to capture this expanding market and meet evolving consumer needs.We examined current trends across Grocery,Alcohol,Personal Care,and Health&

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本文主要探讨了2025年消费者趋势对零售业的影响。核心数据如下: 1. 2024年第三季度,沃尔玛的电子商务销售额增长了27%,主要得益于对健康产品的兴趣增加。 2. 2024年,消费者在购买食品和饮料产品时,94%的人认为选择健康选项非常重要或有些重要。 3. 2024年10月,健康和福祉产品的在线流量和购买意向达到峰值。 4. 2024年,非酒精饮料市场的价值预计将达到5284亿美元,gen Z和千禧一代对健康饮料选项的需求增加。 5. 健康和个人护理产品的在线流量在夏季达到高峰,而酒精产品的在线流量在夏季也达到高峰。 6. 在健康和个人护理产品类别中,社交平台上的流量最高,但品牌网站上的转化率最高。 文章指出,随着消费者越来越关注健康,品牌需要采取多渠道策略,优化网站以提高消费者意识和提供无缝的购物体验。同时,由于监管变化,品牌需要保持对潜在监管变化的 informed。
"消费者为何选择更健康的选项?" "健康产品如何在社交平台上获得更多关注?" "品牌如何通过全渠道策略满足消费者需求?"
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