Facebook&amp贝恩：2020东南亚消费者（英文版）（64页）.pdf

1、Digital Consumers of Tomorrow, Here Today A SYNC SOUTHEAST ASIA REPORT Table of contents Five years of digital transformation in a single year7 The digital consumer of tomorrow is here 19 Steering the future41 How consumers discover New norms = new purchasing habits The 6 types of digital consumers

2、22 30 37 How can brands adapt The age of enablers 51 56 Introduction SYNC Southeast Asia Southeast Asia digital consumer trends that shape the next normal How have recent events spurred changes for digital consumers and which trends have accelerated or reversed vs last year? 3 READ THE REPORT How So

3、utheast Asias emerging middle class is embracing the digital world of tomorrow. 2018 2019 2020 What the new consumer habits and digital journeys are for the fastest growing population in five Southeast Asian countries, and what this means for brands. READ THE REPORT Riding the digital wave: Southeas

4、t Asias digital consumer in the Discovery Generation What the spending behaviours of Southeast Asias online shoppers are, the challenges brands face in reaching them and the opportunities that lay ahead. READ THE REPORT A thought-leadership series about keeping in tune with the consumers of tomorrow

5、. Through this series, Facebook and Bain clothing, footwear and accessories; personal care and beauty; household, appliances and furnishings saw at least a 1.4x increase in online retail penetration from 2019 to 2020. But the highest growth came from groceries, which achieved a 2.7x growth in online

6、 retail penetration as more people shopped online. Introduction6 Social media, video, and messaging are crowd favourites for Discovery Commerce Reliability and value keep customers returning Promoters make a difference: They spend 2x more than Detractors 5 7 9 Social media, short videos, and messagi