电子品类机会及策略分享.pdf

1、Shopee Leo Chen10%202940025%40%202965034%*Statista2ShopeeShopee*-32023-20246X1.6X+50%11.11 vs 4-vs-vs-/-/AMS/CPAS-AMS-Fulfilled by Shopee-56Speaker/HostTitle16:15 16:4025 minsMelanie YuCeline GuoShopee Shopee 16:40 16:5515 mins&Jennie CaiShopee&16:55 17:005 mins17:00 17:1515 minsCara XuShopee 17:15

2、17:3015 mins&Jocelyn ChenShopee&17:30 17:4515 mins&Melodie ChenShopee&6Shopee Celine GuoShopee Melanie YuPart 1/Shopee Melanie Yu/&90-12090-1204X30%30%*EL/SKU1011PH20%MYPHVN18%/MYVNTHVN2%1MY5%4%THVN33%*12100+ROI+AMS20+TrendyROI*13720%50%Mall/14/&1523%5%+20%+220%CPAS+58%AdsShopeeAMSShopee x FacebookC

3、PAS2024Shopee x Facebook*1670%179 1115%20%823%*18:/KOL&/192024ROIQ1232.2XQ1242024Q152.8X2024Shopee*20Shopee x FacebookCPASEL+58%CPAS 13CPASROI*2152%32X25XTH/PH/MY/SG32X2-4%25XAds+AMSAds/AMS*22CPAS20%Shopee x Facebook(CPAS)GMV50XShopee x Facebook(CPAS)TopMY/PH/VNCPASCPAS GMV25%50 xCPAS*23/&24253.3x3.

4、4x4.1x 3.7x 2.9x2.4x 2023*2526&242-32627-20k+USDShopee2023-2024*2728-45k+USDShopee*29-20k USDShopee*Part 2/Shopee Celine Guo/&31Shopee/20242024Shopee+-Shopee-/Shopee APP/32&Shopee/:PH/VN/MY/THShopee/:PH/VN/MY/TH/SG/TW/Shopee KOLAMSShopee-:CNSCMCNTH/VN-:boosting-:PCCNSCAPP-:PH/THVN-AMS/:AMSKOLKOL/AMS

5、TH/TW AMS x Shopee Live-AMS/:AMS x AMS100%AMSAMS30%AMS-Shopee a.b.c.PH/MY/VN-Shopee33TOPskuAMS&341+900+ShopeeMCN4ROI50%2316,000+GMV20%35/&3630%2X%2022-20242425%*37 Shopee 2022-2024 2022-2024 Google Trends(+4X+5X38Brand New Products Launch(+5.0X-+4.0X10%/1234,+5X+5X+5 X+5X-*39Brand New Products Launc

6、h(*4012341*&Shopee&Jennie Cai44&Shopee45&2024&1.3x1.19x202420232.7x20231.6x20231.5x2023-062023-122024-06&*46&4748+19%2423&+23%+17%*492023-062023-122024-06+19%2023+19%*5012345iPhoneXiaomiRealmeVIVOOPPOOPPOXiaomiOPPOSamsungOPPOSamsungVIVOXiaomiHuaweiMotorolaInfinixHuaweiXiaomiVIVORealmeXiaomiSamsungMo