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制定五步走战略利用GenAI重塑业务模式.pdf

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本文主要介绍了如何利用生成式人工智能(GenAI)重塑业务模式,以提高生产力并创造更大价值。文章提出了五步走战略:首先,设定GenAI目标;其次,确定GenAI用例和机遇;然后,部署已确认的GenAI用例,扩展相关机遇;接着,根据GenAI用例调整业务;最后,评估效果(投资回报率[ROI])。 具体来说,文章给出了多个GenAI用例,例如将生成式AI嵌入业务模式的基因中,涉及渠道、产品和服务、生态系统和供应链、技术能力、流程能力、员工能力、营收模式、成本结构等方面。同时,文章还提到了GenAI的能力要求、成本以及部署GenAI的能力关键行动。 此外,文章还给出了不同GenAI用例的前期成本和经常性成本,例如自建从零开始构建自定义模型、定制通过微调来扩展GenAI模型、扩展通过数据检索来扩展GenAI模型等。 最后,文章强调了重新审视GenAI的重要性,不仅为了提高生产力,还要争取创造更大价值。同时,定制五步走战略,立即开启利用GenAI重塑业务模型之旅,并有效执行该战略,确保GenAI带来切实的回报。
如何利用GenAI重塑业务模式? GenAI用例有哪些,如何选择适合的用例? 如何评估GenAI带来的投资回报率(ROI)?
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