1、Margie LehrmanCEOAmerican Craft Spirits AssociationGina HolmanACSA PresidentFounder,J.Carver Distillery Emily PenningtonHead of ContentPark Street University PRESENTERS 2023Table of ContentsExecutive SummaryKey Findings Craft Spirits Research DefinitionUS Craft Distiller CountCraft Spirits Category
2、OverviewLarge Craft Producer TrendsMedium Craft Producer TrendsSmall Craft Producer TrendsCraft Growth ForecastEmployment TrendsAppendix334678182124272836 2023Executive Summary 4In 2022,the craft spirits category experienced a normalizing of volume and value growth post-pandemic.The craft spirits ca
3、tegory reached over 14 million cases and$7.9 billion in sales.At a value growth rate of 5.3%and volume growth of 6.1%,craft continues to outperform the larger spirits category in the US market.As a whole,craft spirits sales remain evenly split between the home state(47.4%)and other states(52.6%)in 2
4、022.However,post-pandemic,craft spirits sales in the home state have slightly increased share of total craft spirit sales(+1.4 pp)while sales outside the home state have slightly decreased as a percentage of total craft sales(-1.3%pp).Large craft producers shifted resources to focus on sales in thei
5、r respective home states as well as exports.Medium-sized craft producers lead growth on nearly all fronts as this segment is the fastest growing within craft spirits.Small craft producers focused primarily on increasing home state sales,with this channel gaining share of sales accordingly.Despite ec
6、onomic headwinds,craft producers have consistently found value in reinvesting in their businesses.The total amount invested in the U.S.craft spirits segment increased by 6.5%year-over-year to$880 million.2023Key FindingsThe number of active craft distillers in the U.S.grew by 2.4%to reach a total of
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