极光大数据：2019年手机游戏行业研究报告(39页).pdf

1、20192019 JIGUANG 11 JIGUANG Confidential. All Rights Reserved. 2 3 1 2 3 4 JIGUANG Confidential. All Rights Reserved. 5 CHAPTER 01 5 MAU8.25 6 7 (Aurora Mobile, NASDAQ: JG) 8 (Aurora Mobile, NASDAQ: JG) 9 top 5 app (Aurora Mobile, NASDAQ: JG) 10 (Aurora Mobile, NASDAQ: JG)2019.10 2018 11 CHAPTER 02

2、13 (Aurora Mobile, NASDAQ: JG) 14 (Aurora Mobile, NASDAQ: JG) 15 (Aurora Mobile, NASDAQ: JG) 16 (Aurora Mobile, NASDAQ: JG) 17 (Aurora Mobile, NASDAQ: JG) CHAPTER 03 19 (Aurora Mobile, NASDAQ: JG) 5 20 (Aurora Mobile, NASDAQ: JG) -1.200 -.700 -.200 .300 .800 -1.100-.600-.100.400.900 21 (Aurora Mobil

3、e, NASDAQ: JG) 22 (Aurora Mobile, NASDAQ: JG) / / 23 (Aurora Mobile, NASDAQ: JG) / / /app/ / CHAPTER 04 25 (Aurora Mobile, NASDAQ: JG) 26 (Aurora Mobile, NASDAQ: JG) 27 (Aurora Mobile, NASDAQ: JG) 28 (Aurora Mobile, NASDAQ: JG) 29 (Aurora Mobile, NASDAQ: JG) CHAPTER 05 31 (Aurora Mobile, NASDAQ: JG)

4、 32 (Aurora Mobile, NASDAQ: JG) 33 (Aurora Mobile, NASDAQ: JG) 34 (Aurora Mobile, NASDAQ: JG) 35 42.8%57.2% (Aurora Mobile, NASDAQ: JG) 36 (Aurora Mobile, NASDAQ: JG) 37 JIGUANG Confidential. All Rights Reserved. 1 1(Aurora Mobile, NASDAQ:JG) iAPP 2 5973 2 : 3 4 JIGUANG JIGUANGJIGUANG JIGUANG JIGUANG 5 6 JIGUANG 38 JIGUANG Confidential. All Rights Reserved. 39 JIGUANG Confidential. All Rights Reserved. For developers , by developers