麦肯锡：2020年的时尚产业：《时尚状况》的十大主题(英文版)（108页）.pdf

1、The State of Fashion 2020 2 The State of Fashion 2020 The State of Fashion 2020 4 The State of Fashion 2020 CONTENTS Executive Summary 1011 Industry Outlook 1215 Global Economy 1831 01: On High Alert 19 02: Beyond China 23 Southeast Asia: A Region of Nuanced Opportunity 26 Russia: Signs of Resurgenc

2、e in a Polarised Market 28 The GCC: A Region in Transition 30 Consumer Shifts 3259 03: Next Gen Social 33 Want to See the Future of Social Media? Look to Asia. 37 04: In The Neighbourhood 43 Executive Interview: Pete Nordstrom 46 Unlocking the Power of Stores 50 05: Sustainability First 52 The Futur

3、e of Upcycling: From Rags to Riches 56 Fashion System 6087 06: Materials Revolution 61 Fashions Biological Revolution 64 07: Inclusive Culture 66 Executive Interview: Annie Wu 70 08: Cross-Border Challengers 73 Executive Interview: Wang Mingqiang 76 09: Unconventional Conventions 79 Executive Interv

4、iew: Raffaello Napoleone 82 10: Digital Recalibration 85 McKinsey Global Fashion Index 8899 Glossary and Detailed Infographics 100 End Notes 102 MGFI GLOBAL ECONOMY CONSUMER SHIFTS FASHION SYSTEM 6 The State of Fashion 2020 7 For the fourth year in a row, The Business of Fashion and McKinsey what do

5、 they see as the biggest challenges facing the industry going forwards; and what do they consider to be the biggest opportunities for next year? Their answers reveal some consistent themes. Perhaps unsurprisingly, concern about the global economy was both a key topic from last years themes and ranke

6、d second and third in the challenges facing the industry next year. Beyond the economic context, the digitally-focused themes “Digital Landgrab” and “Now Or Never” both resonated most with global industry leaders there is no doubt that digital remains at the forefront of executives minds. The word i