VistaPrint & Wix：2024小企业营销报告：社媒营销是海外提升销量的关键（英文版）（27页）.pdf

1、2 24Small Business Marketing Rep rtThe scoop on all things marketing from our survey of small business owners and consumersPresented by VistaPrint in partnership with WixWe heard good news from the consumer side,too.By and large,consumers we surveyed want to shop small and support their local commun

2、ity.But its all about reaching them with the right mix of digital and traditional marketing.Ultimately,we hope this report will help small businesses by giving them insight into what their peers are doing,and what customers are saying they want to see so they can create a stellar marketing strategy

3、that really works.And guess what?Were really encouraged by what we found.Despite the challenges,small business owners are marketing better than ever.Theyre confident in their abilities,upskilling to fill the gaps,and experimenting with new tactics to get the word out about their brand.lets dive in!S

4、mall business owners have a lot to juggle,from inflation to the lingering effects of the pandemic to the shifting demands of the digital world.With a record number of new business applications filed in 2023(U.S.Chamber of Commerce),and e-commerce giants like Amazon to contend with,standing out from

5、the competition is more important than ever.But thats what great marketing is for.At VistaPrint,we see first-hand how much it helps small businesses connect with consumers,even in tough times.So,to understand how theyre navigating the ups and downs of the last 12 months and the year ahead,we partner

6、ed with Wix to survey 1000 small business owners and 1000 consumers across the US.1Confident and experimentingIntroduction2024 Small Business Marketing ReportContentsContents2024 Small Business Marketing Report2Confidence and knowledge Experimenting with the marketing mix What do consumers say?By th