Social Media Examiner：2019年社交媒体营销行业报告（英文版）.pdf

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1、2019 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses M A Y 2 0 1 9 B Y M I C H A E L A . S T E L Z N E R Copyright 2019, Social Media Examiner 2019 SOCIAL MEDIA Copyright 2019, Social Media Examiner Letter from the author Hello, fellow marketer! W

2、elcome to our 11th annual report! This is the longest- running social media marketing study. And yes, social media marketing is still changing. This 46-page report contains easy-to-digest insights into how marketers are currently using social media and their future plans. If youre in charge of marke

3、ting your business, youll want to closely examine the 60+ charts on the following pages. Ill reveal the not-so-obvious fi ndings in this data-rich content. The report covers all of the major social platforms, organic and paid activities, content marketing, and much more. More than 4,800 of your fell

4、ow marketers provided the kinds of insights you wont fi nd elsewhere. I hope you enjoy it! If you fi nd value in this report, please let your peers know about it. You can fi nd the original page for the report here: All my best! Michael A. Stelzner Founder, Social Media Examiner Host, Social Media M

5、arketing podcast 2019 Social Media MarketingSocialMediaEPage of 246 Industry Report 2019 Social Media Examiner Table of contents EXECUTIVE SUMMARY4. MAJOR FINDINGS5. TOP QUESTIONS FACED BY SOCIAL MEDIA MARKETERS6. BENEFITS OF SOCIAL MEDIA MARKETING7. COMMONLY USED SOCIAL MEDIA PLATFORMS11. THE MOST

6、IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS.15. THE RISE AND FALL OF SOCIAL PLATFORMS17. ORGANIC SOCIAL MEDIA POSTING18. SOCIAL MEDIA PLATFORMS MARKETERS WANT TO LEARN MORE ABOUT26. VIDEO CHANNELS USED BY MARKETERS27. AVERAGE VIDEO LENGTH28. VIDEO ORIENTATION29. LIVE VIDEO USE30. AVERAGE LIVE VIDEO L