Julius Baer：2020年全球财富和生活方式报告（英文版）(128页).pdf

1、GLOBAL WEALTH AND LIFESTYLE REPORT 2020 JANUARY 2020 Luxury once stood for fancy goods, such as handbags or sports cars. Now it has morphed into a broad category that includes services and experiences, from fine dining to new lifestyle trends such as wellness. Behind these developments is an increas

2、e in the wealthy demographic, who are international in their outlook and desire a similar standard of living wherever they are. The basis of this report is a comparison of the prices of various goods and services, from hybrid cars to laser eye surgery, broken down globally, regionally and by item-ty

3、pe. The analysis draws on the Julius Baer Lifestyle Index pioneered in our Wealth Report Asia, and has now expanded to include 28 cities globally. As we delved deeper into patterns of consumer behaviour, a key finding emerged. Baby boomers are passing on their money and the influence of a younger ge

4、neration is being felt one that cares about the planet and knows its consumer power. INTRODUCTION Welcome to Julius Baers inaugural edition of the Global Wealth and Lifestyle Report. In this wide-ranging survey, we examine prices and consumer behaviour in order to understand the world of luxury bett

5、er. We therefore highlight the theme of Conscious Consumption the growing desire among consumers to balance their buying decisions with their social, environmental and political convictions. This began with the millennials, but the baton has definitely been passed down the generations now. Even Gene

6、ration Alpha is getting involved, as I know from personal experience. Material possessions are no longer the ultimate goal. Todays consumers prefer to spend in a more measured, sustainable and responsible way. To this end, we interviewed thought leaders, from chefs to wellness experts, and their ins