麦当劳（McDonald''s）2022年年度报告（中译版）（76页）.pdf

1、Annual ReportWe Are Stronger Than EverDear Shareholders,the Global McFamily and our Customers,I opened last years letter by stating that there was never a better time to be part of Brand McDonalds.Thanks to the Systems hard work,that remains true today.Despite facing external pressures in markets ar

2、ound the globe in 2022,we continue to build strong momentum in the business a true testament to the ingenuity of our people,the resilience of our supply chain and the dedication of local franchisees and restaurant teams serving our customers.It was incredibly energizing to bring our System together

3、last April for our first Worldwide Convention since the start of the pandemic.On full display was what I love most about McDonalds our restless energy and ambition.Were never satisfied,which is why McDonalds continues to be one of the worlds leading corporations after almost 70 years.As Ray Kroc use

4、d to say,“youre either green and growing or youre ripe and rotting.”In other words,were only going to stay relevant to customers if were consistently raising the bar.Our Brand is more relevant than ever before,but we still have so much more we can do.Im proud that as we operate from a position of st

5、rength,we are all pushing ourselves Annual Letter to Shareholderspopular,we also launched our largest global campaign ever for the FIFA World Cup,“Wanna go to McDonalds?”We are also capitalizing on the strength of the billion-dollar brand equities in our Core(“C”)menu 10 in total and growing market

6、share in chicken and beef.Moreover,Digital,Delivery and Drive Thru(3-“Ds”)continue to demonstrate huge growth potential.We remain focused on meeting customers where they are and providing more personalized experiences.We now have almost 50 million active loyalty users in our top six markets.to make