群邑（GroupM）：2020年全球广告市场年中预测报告（英文版）.pdf

1、THE GLOBAL MID-YEAR REPORT JUNE 2020 THIS YEAR NEXT YEAR THIS YEAR NEXT YEAR THIS YEAR NEXT YEAR THIS YEAR NEXT YEAR THIS YEAR THIS YEAR NEXT YEAR | THE MID-YEAR REPORT 2 GLOBAL MID-YEAR FORECAST REPORT Overview Advertising Growth Forecasts Key Assumptions Impact on Media and Consumers Digital Exten

2、sions Media Trends Digital Advertising Television Outdoor Print Audio Conclusion JUNE 2020 WPP Employees Visit GroupM Clients Please speak with your account director for the full file. General Inquiries Visit and search for the latest “This Year Next Year.” 03 05 07 08 09 11 12 13 14 14 14 15 THIS Y

3、EAR NEXT YEAR | THE MID-YEAR REPORT 3 OVERVIEW To describe 2020 as a disruptive year around the world would be an understatement. In January alone, we saw France and Hong Kong feature significant strikes or protests, the escalation of hostilities (again) between the United States and Iran, the U.K.

4、formally exited the European Union and trade policies between many countries in severe flux. Meanwhile, the spread of COVID-19 turned into a pandemic, leading to widespread global actions to restrict social and economic activity in an effort to limit the virus death toll. Governments also implemente

5、d massive stimulus programs while companies and other organizations that could continue to operate found new ways to do so. Despite those efforts, economies around the world are expected to be very weak this year, with declines in output typically expected to outpace what was observed during the glo

6、bal financial crisis. The consequences of the pandemic have only barely begun to play out as we reach mid-year, not least as we have only experienced its first wave so far. Many issues that were boiling over, or ready to do so, before the pandemic will become amplified as the pandemic continues. Pro