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Nourish:2023年食品饮料行业趋势报告(英文版)(36页).pdf

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1、The 2023 Trend Report|1The 2023 Trend Report|2In our 2022 Nourish Trend Report,I wrote that we were at an inflection point.Climate change had become an unignorable issue,with consumers demanding action from brands.Food inflation reached historic highs.And every generational cohort clamoured to be he

2、ard.Now were about to jump a decade forward on these issues,similar to how COVID accelerated the rate of change and adoption of online food and grocery ordering.Instead of a gradual trajectory,we will see trends leaping into the future.You might say were on the launching pad.The Future is Transforma

3、tiveA word from Jo-Ann McArthur,President,Nourish Food Marketing Weve moved beyond the point where individual actions make a real differenceIt will take a coordinated systems approach to solve climate issues.The US government has passed the most significant climate legislation in history(with a Troj

4、an Horse-type name the Inflation Reduction Act or IRA),targeting an estimated 3242%reduction in emissions compared to 2005 by the end of 20301.At COP27 in November 2022,experts and world leaders discussed food production for the first time surprising given food production is linked to 35%of total hu

5、man-made greenhouse gas emissions2.Expect a greater government and societal focus on food systems,food security,food sovereignty,and regenerative agriculture practices.For example,soil health is now recognized as being linked to human and planet health,something farmers have known all along.Climate

6、change now registers with all our senses including tasteIndeed,farmers are on the frontline of climate change,but its hard for even the average consumer not to notice or be affected by it.In one Saturday edition of the Globe&Mail newspaper,11 articles or ads were related to climate change.In a New Y

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本文主要讨论了2023年食品和饮料行业的关键趋势。 1. 减少肉食主义(Reducatarianism)的兴起:消费者越来越关注气候变化和动物福利,因此他们正在减少肉类的摄入量,而不是完全戒掉。这导致了植物性食品和细胞农业的兴起。 2. 食物作为睡眠辅助品:研究表明,饮食和睡眠之间存在联系。良好的营养可以帮助改善睡眠质量,因此,食品和饮料品牌有机会开发有助于睡眠的产品。 3. 针对女性的食品创新:研究表明,大多数健康研究都集中在男性身上,而女性健康研究在过去十年中有所增加。因此,食品制造商有机会针对女性的特殊需求开发产品。 4. 社交媒体使全球食品购物和烹饪更加紧密:社交媒体平台使全球消费者能够分享和交流食品和烹饪经验,从而促进了全球食品文化的融合。 5. 食品自动化和智能厨房的发展:随着人工智能和机器人技术的发展,食品自动化和智能厨房设备正在变得越来越普及。 6. 本地化生产作为全球供应链的替代方案:全球供应链的脆弱性促使消费者和制造商转向本地化生产。 7. 闭环食品系统的发展:为了减少对环境的影响,消费者和制造商正在转向闭环食品系统,如垂直农场和社区支持农业。 8. 农业创新的发展:为了满足环境需求和市场需求,农业创新正在迅速发展,例如基因编辑和数字农业。 9. 可持续农业的未来是合作:为了实现可持续农业,农民和食品公司需要共同努力,形成合作模式。
消费者对气候变化的关注如何影响食品行业? 女性健康食品市场有哪些未被满足的需求? 食品如何帮助改善睡眠质量?
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