Retail TouchPoints：2022年全渠道和履行基准报告-商店成为零售商追求便利的最后一英里集结地（中译版）（23页）.pdf

1、12022 OMNICHANNEL AND FULFILLMENT BENCHMARK REPORTSTORES BECOME LAST MILE STAGING GROUNDS AS RETAILERS PURSUE CONVENIENCESPONSORED BY2022 Omnichannel and Fulfillment Benchmark Report2While the pandemic is finally coming to an end,the way it forever altered shopper behavior remains clear:shoppers exp

2、ect a seamless experience from site to store,and retailers are continuing to experiment with the best ways to deliver on this need.Now that omnichannel has become a well-established part of retail,companies are managing operations in more mediums than ever before.One of the major stories of the past

3、 several years is the rise of social commerce,where 60%of retailers have seen revenue rise somewhat or significantly.This isnt coming at the expense of more traditional channels,either 65%of companies reported growth through their own corporate sites.This 2022 Omnichannel and Fulfillment Benchmark R

4、eport,based on a survey of 110 retail executives,provides a look at how companies are investing to grow their presence in new channels while perfecting their value proposition in existing areas.It tells a story of modern omnichannel excellence building on successes while eliminating pain points acro

5、ss all channels.5 Key TakeawaysINTRODUCTIONStores are continuing their role as important last mile staging points,but the share of retailers using distribution centers as the last location prior to delivery dropped to 31%from 49%.Loyalty programs and multiple fulfillment options were key omnichannel

6、 branding strategies,selected as being among the top differentiators by 43%and 42%of respondents,respectively.Turning to marketplaces is a way for retailers to bolster their customers base 49%of marketplace-using respondents noted that participating in one led to greater exposure for the brand.A maj