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思略特:2023中国首席数据官研究报告(英文版)(18页).pdf

上传人: Kell****reet 编号:143916 2023-10-26 18页 1.92MB

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1、PwC2023 China Chief Data Officer StudyPwCBackground In March 2023,PwC launched its second Chief Data Officers(CDO)Study.Our analysis shows a clear surge in CDO appointments among the worlds 2,500largest publicly listed companies.To gain deeper understanding of the status of Chinese companies,we cond

2、ucted a study of the 2,500 largest publicly listed companies in China,which involved a thorough analysis of their latest annual reports with the aim of gaining insights into the appointments of CDOs in these companies and their respective data management priorities.Meanwhile,we also invited 86 leadi

3、ng Chinese companies to participate in ourChina CDO study,allowing us to deep dive the minds of prominent Chinese CDOs in specific areas concerning role positioning,work agenda,team capability building and culture development.2PwCPwCOnly 1.3%of the Chinese leading 2,500 public companies currently ha

4、ve a CDO or equivalent position,which is significantly lower than the global level of 27%.This indicates there is a considerable gap to be bridged in terms of CDOs appointments.Among the companies that did have a CDO or equivalent in place,those in the financial services and Technology,Media and Tel

5、ecommunications(TMT)industries took the top two spots,attributable to their faster progress in digital transformation.In shark contrast to the fact that global companies who are more likely to talk about data in a defensive context,Chinese companies are more inclined to explore how data can be utili

6、sed to identify areas for innovation.This demonstrates that Chinese companies possess a higher degree of sophistication and strategic planning when it comes to leveraging data for driving business growth,particularly in a digital transformation era where a data-driven approach prevails.The survey sh

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PwC在2023年启动了针对全球2,500家最大上市公司的首席数据官(CDO)第二次研究。研究发现,与全球27%相比,中国前2,500家上市公司中只有1.3%设立了CDO或等同职位,显示中国在CDO任命方面存在较大差距。尽管如此,中国公司在利用数据进行创新方面表现出更高的成熟度和战略规划。 研究指出,中国公司更倾向于在创新上下文而非数据资本化上下文中讨论数据。在金融服务和科技、媒体及电信(TMT)行业,CDO或等同职位的任命较多,因为这些行业在数字转型方面进展较快。 调查显示,超过70%的CDO或等同职位设立时间不足三年,表明CDO概念在中国相对较新。大多数公司(约80%)的CDO职位是兼职的,且多由数字功能部门的个人担任。 数据管理任务主要由中国公司的IT和其他功能团队承担,而CDO团队通常规模小且高效,强调用户中心和创新文化。 关键能力方面,CDO应能将业务洞察整合入数据战略开发,并利用数据推动业务增长。中国CDO面临的主要挑战包括人才机制不佳、业绩评估标准不明确以及数据战略和目标不明确。 在数据应用场景方面,中国公司应优先考虑与最终客户接触最密切的前线场景,如客户洞察、销售和营销以及用户运营。
"中国CDO任命现状如何?" "数据资本化在中国为何受忽视?" "如何评价中国公司在数据管理上的进展?"
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