电通创意：2023首席营销官报告：创意十字路口（31页）.pdf

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6、2%?IP?务?41%?40%?IP?48%?40%?YouTube?Instagram?研?54%?YouTube?Instagram?51%?CULTURAL CAPITAL?牌?03DENTSU CREATIVE CMO REPORT 23CREATIVITY AT A CROSSROADS11CONNECTING CONTENT AND COMMERCE?Netflix?HBO?42%?研?TikTok?吗?研38%?TikTok?吗?副?80%?12DENTSU CREATIVE CMO REPORT 23CREATIVITY AT A CROSSROADS86%?79%?匹?58%