Ascend2：2023多渠道营销报告（中译版）（16页）.pdf

1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.MULTI-CHANNEL MARKETING Research Created for Marketers20233.Methodology and Participants4.Introduction5.Rating Strategic Success6.Importance of Multi-Channel Success7.Greates

2、t Challenges8.Extent of Automation9.Most Impactful Channels Overall10.Customizing Messaging Across Channels11.Channels to Connect with Prospects12.Data Challenges13.Using Data to Improve CX14.Using Data for Personalization15.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YO

3、UR AUDIENCE by turning the charts and insights into your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in partners

4、hip with our participating Research Partners.Please feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share this conten

5、t,please provide a link back to Put this content To good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing profe

6、ssionals and marketing research subscribers.Primary Marketing ChannelB2B(Business-to-Business)25%B2C(Business-to-Consumer)49%B2B and B2C Equally26%Number of EmployeesMore than 50017%50 to 50022%Fewer than 5061%Primary role in companyOwner/Partner/C-Level55%Vice President/Director/Manager33%Non-Manag