波士顿：数字对耐用消费品市场影响（英文版）（68页）.pdf

1、DIGITAL POWERS CONSUMER DURABLES A $23 Bn opportunity by 2023 July 2019 Boston Consulting Group (BCG) is a global management consulting firm and the worlds leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify th

2、eir highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve

3、sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit . Google India Private Limited (Google India) is a wholly owned subsidiar

4、y of Google LLC. It is engaged in the business of marketing social This report has been compiled using proprietary research and data from BCG choice of multiple payment options is one of the top 5 drivers Absence of in-person guidance and lack of touch TV, AC propensity for repeat purchase is over-i

5、ndexed for low ASP durables Seizing the opportunity: What does this mean for consumer durable companies? Set up investments and create right digital organization structure to capitalize the upcoming USD 23 Bn digitally influenced opportunity Given disconnect in market share and digitally influenced

6、shares reset the digital ambition. Market leaders should strive for at least fair share in digitally influenced sales to remain relevant. Aspirers have opportunity to beat the market leaders through digital leadership Drive focused interventions at individual consumer level across journey touchpoint