TikTok：2023体育营销趋势报告（中译版）（8页）.pdf

1、Trend ReportFrom soccer to football to ftbol,no matter what kind of fan you are,the inclusivity of sports culture on TikTok unlocks new opportunities for users and brands of all stripes to enter the sports conversation.Changing the game for every fanSportsTrend MethodologyBefore we dive in,lets answ

2、er an important question:What do we mean when we say trend?The term is often associated with popular videos and audio clips.But we track trends at different speeds and sizes to give a more comprehensive understanding of global culture and creativity on the platform.Lifecycle:Days to weeksLifecycle:M

3、onths to a few yearsThese include popular TikTok sounds,hashtags and formats that everyone is suddenly using(i.e.Corn Kid or“Theyre a 10 but”)Lifecycle:Up to several yearsWant to learn more about TikTok trends?Shifting behaviors within specific categories or verticals(i.e.practicing multidimensional

4、 wellness or celebrating smaller luxuries.)Read the Whats Next 2023 Trend Report for the behaviors and mindsets shaping culture See the Trend Articles and Trend Stories in the Trends Hub on the TikTok Creative CenterMajor cultural shifts,such as how communities form,where people discover new product

5、s,how Creators wield influence,and more.Check out our Trend Dashboards on the TikTok Creative CenterTikTok Speeds of CultureCreative prompts that quickly gain traction and buzz through high participationAn emerging user behavior or interest revealed through new content patterns Enduring,large-scale

6、behavioral transformationsMomentsSignalsForcesUKUSAustraliaTurkeyIndonesia FranceMexicoThis edition of the Whats Next on TikTok trend report details sports cultures evolution on TikTok and explores how to create successful sports content on our platform.Research MethodologyOur trends report is suppo