Stream Hatchet：2022年度视频游戏直播趋势报告（英文版）（35页）.pdf

1、VIDEO GAME STREAMING TRENDS2022 YEARLY REPORT2ABOUT STREAM HATCHETS YEARLY REPORTStream Hatchets Yearly Report is a culmination of the biggest trends,stories,and insights from the live streaming and gaming industry in 2022.A quarterly report is also distributed every 90 days.Want to be among the fir

2、st to hear about future reports?Subscribe to our newsletter today!Stream Hatchet works with a consortium of industry leading analysts and business leaders to understand key trends related to the impact of live streaming audiences on gaming creators,esports and the broader video games industry.A NOTE

3、 FROM EDUARD MONTSERRAT(CEO)“We hope you enjoy our 2022 video game streaming insights report.We have analyzed and identified key insights and trends across the video game industry,including the rise of non-gaming live streams,trends in the creator economy,and the strategy of brands activating in liv

4、e streaming.”EXECUTIVE SUMMARYViewership on leading western live streaming platforms has started to plateau in 2022,however,opportunities through creator-driven events and innovative strategies continue to excite viewers and make live streaming a go-to source for entertainment.Yearly hours watched a

5、cross major live streaming platforms has decreased 13.5%YoY from 2021,but is still up 6%from 2020 and 164%from 2018.The number of unique channels streaming content is also down about 14%,indicating that while viewership is down,the decline could have more to do with streamer burnout than viewer inte

6、rest.Despite the decrease,fans are watching more non-gaming events like sports,music,and art on live streaming platforms.On Twitch,non-gaming streams hours watched are up 5.8%,indicating a potential shift in demand from viewers.MARKET INSIGHTSCombined and individual growth of the leading western str