Adobe：2020年个性化移动技术趋势(英文版)(16页).pdf

1、Twenty cant-miss Twenty cant-miss mobilemobile personalization personalization trends.trends. A mericans love their mobile phones. And we mean love. So much so that they check those phones an average of 52 times each day, according to a Deloitte survey. It stands to reason that mobile is now the con

2、sumers device of choice. In fact, that same survey reports that 85 percent of Americans now own a smartphone. Everywhere you turn, mobile is winning out over other devices and channels for consumer attention. Perficient Digital found that in 2018, more consumers visited websites using mobile than th

3、ey did on desktop. And people are now spending more time on their mobile devices than they are watching TV3 hours and 43 minutes per day to be exact, reports eMarketer. As mobile continues to rise in the ranks, providing the very best experiences for those devices is more important than ever. And fo

4、r most consumers, that means personalization. Many companies have already started using mobile optimization and personalization. In fact, about half of brands report using optimization technology for their mobile apps, according to our mobile maturity study. So if you havent yet, its time to get in

5、on the action. Here are 10 ways you can get started with mobile personalization today. And 10 more ways you can stand out from the competition as emerging technologies take mobile personalization to heights never seen before. 2 63 percent of marketers and 71 percent of IT professionals say personali

6、zation is one of the best ways to improve the mobile experience. Source: Adobe Marketers IT Professionals 63% 71% 3 Ten waysTen ways to to personalize personalize and optimize and optimize todaytoday C onsumers interact with digital content more than eight hours each day, and they expect those inter