First Insight ：消费者支出状况报告（英文版）（6页）.pdf

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1、Page 1 The State of Consumer Spending: Millennials Flexing their Retail Market Influence in U.S. and U.K. May2019 The State of Consumer Spending: Millennials Flexing their Retail Market Influence in U.S. and U.K. First Insight conducted a consumer study in the U.S. and the U.K. on shopping habits, p

2、urchase behavior and influences driving purchase decisions. The results point to the growing power of Millennial shoppers, as their behavior contributes to the success and longevity of several retail models. The study found that: 1. Millennials are currently the biggest spenders per visit both in-st

3、ore and online in the U.S. and U.K. 2. Millennials are the most impulsive purchasers and more likely to add unplanned items to their carts than other generations in the U.S. and U.K. 3. The spending gap between online purchases and in-store purchases is much smaller in the U.K. than in the U.S. 4. M

4、illennials are currently using subscription box services the most in both the U.S. and the U.K. with more planning to subscribe in the coming year than other generations. 5. Fewer U.K. than U.S. shoppers overall plan to use subscription boxes in the next six months. 6. Millennials are the most likel

5、y generation to “flex,” or display brands to show a personal association with the brand, across every brand category in both the U.S. and the U.K. 7. Both U.S. and U.K. shoppers prefer to flex sports brands over luxury brands. First Insights findings are based on the results of a U.S. consumer study

6、 of a targeted sample of more than 1,000 respondents fielded in February 2019, and a similar study of 565 respondents in the U.K. fielded in April 2019. The study was completed through proprietary sample sources among panels who participate in online surveys. First Insight is the worlds leading cust