浙江大学国际设计研究院：2025年AIGC时代的数字媒体智能设计白皮书（70页）.pdf

1、AIGC 时代的数字媒体智能设计白皮书White Paper on Intelligent Digital Media Design in the Era of AIGC 2025 年 6 月目录Catalog前言 Preface第1 章：AIGC 浪潮与数字媒体设计的交汇 Chapter 1:The Convergence of the AIGC Wave and Digital Media Design第 2 章：范式重塑：AIGC 如何颠覆数字媒体生产流程 Chapter 2:Paradigm Reshaping:How AIGC is Disrupting the Digital Me

2、dia Production Process1.1 AIGC技术速览：核心概念、发展脉络与关键能力 Overview of AIGC Technology:Core Concepts,Development Trajectory,and Key Capabilities1.1.1 核心概念：解构AIGC的技术基石Core Concepts:Deconstructing the Technological Foundations of AIGC1.1.2 发展脉络：加速演进的技术轨迹Development Trajectory:The Rapidly Evolving Technological

3、 Path1.1.3 关键能力：驱动变革的核心技术力量Key Capabilities:Core Technological Forces Driving Transformation1.2 数字媒体设计的演进与智能化拐点Evolution of Digital Media Design and the Intelligence Turning Point1.2.1 数字媒体设计的演进轨迹：从静态到个性化The Evolution of Digital Media Design:From Static to Personalized1.2.2 当前设计流程面临的困境与瓶颈Challenges

4、and Bottlenecks in Current Design Processes1.2.3 智能化拐点的到来：AIGC驱动的新范式The Arrival of the Intelligence Turning Point:A New Paradigm Driven by AIGC1.3 AIGC赋能智能设计：新机遇、新挑战AIGC Empowering Intelligent Design:New Opportunities and Challenges1.3.1 重大机遇：AIGC为智能设计开启新篇章Major Opportunities:AIGC Ushers in a New Ch

5、apter for Intelligent Design1.3.2 严峻挑战：拥抱AIGC必须跨越的障碍Serious Challenges:Overcoming the Barriers to Embracing AIGC2.1 从创意到分发：AIGC驱动的全链路变革From Creativity to Distribution:AIGC-Driven End-to-End Transformation2.1.1 创意构思与原型设计智能化Intelligent Ideation and Prototyping2.1.2 内容自动化生成与迭代优化Automated Content Genera

6、tion and Iterative Optimization2.1.3 个性化体验与精准分发实现 Realization of Personalized Experiences and Precision Distribution2.2 效率提升与价值创造：AIGC的核心赋能点Efficiency Enhancement and Value Creation:Core Enablement Points of AIGC0708080910111112121414151616192022第3章：应用实践：AIGC在数字媒体各领域的创新探索 Chapter 3:Application Pract