1、0APRIL 2026The Psychological Frictions That Slow Adoption and The Scientific Evidence on How to Overcome ThemTHE WHARTON THE WHARTON BLUEPRINTBLUEPRINTFOR AI AGENT FOR AI AGENT ADOPTIONADOPTION1Key Takeaway#1AuthorsThomas McKinlayFounder of Science SaysThomas is the founder of Science Says,a consult
2、ancy and media company that gives businesses insights from the latest scientific research.An ex-Googler,Thomas was frustrated by how far removed business practices were from the latest evidence.Today,Science Says helps thousands of companiesfrom small businesses to Fortune 500 firmsapply the latest
3、research,and successfully adopt AI in their organizations.Stefano PuntoniStefano is the Sebastian S.Kresge Professor of Marketing at The Wharton School and Faculty Co-Director of Wharton Human-AI Research.Prior to joining the University of Pennsylvania,Stefano was a professor of marketing and head o
4、f department at the Rotterdam School of Management,Erasmus University,in the Netherlands.He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova,in his native Italy.Research&InsightsSerkan SakaAssistant Professor of Marketing,San
5、 Jos State UniversitySenior Research Analyst,Science SaysProfessor of Marketing and Faculty Co-Director of Wharton Human-AI Research,The Wharton School,University of PennsylvaniaTHE WHARTON BLUEPRINT FOR AI AGENT ADOPTION2CONTENTSCONTENTS010304AuthorsAuthorsContributionsContributionsIntroductionIntr
6、oduction05The Problem with AI Agent AdoptionThe Problem with AI Agent Adoption42Summary of Research Findings and RecommendationsSummary of Research Findings and Recommendations46Stay UpdatedStay UpdatedTHE WHARTON BLUEPRINT FOR AI AGENT ADOPTION211Psychological Friction 1:Perceived CompetencePeople
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