Viant Technology Inc. (DSP) 2023年CSR报告「NASDAQ」.pdf

1、2023 VIANT SUSTAINABILITY REPORTTABLE OF CONTENTSLETTER FROM OUR CO-FOUNDERS.1ABOUT THIS REPORT.2STRIDES IN SUSTAINABILITY:AS A COMPANY.4STRIDES IN SUSTAINABILITY:AS AN INDUSTRY.7STRIDES IN SUSTAINABILITY:WITH CUSTOMERS.8APPENDIX:VIANTS CARBON FOOTPRINT.9ABOUT VIANT.11FORWARD-LOOKING STATEMENTS.11A

2、LETTER FROM OUR CO-FOUNDERS Over the past couple of years,digital advertising has faced a paradox.Though our industry is rooted in the virtual world,it makes a significant contribution to world-wide carbon emissions.According to recent estimates,digital advertising accounts for roughly 3.5%of global

3、 carbon emissions a number that is reportedly growing at a rate of 6%annually.Said another way:While the aviation industry receives attention for its carbon emissions,when its all added up,each day digital advertisings impact is equivalent to hundreds if not thousands of international flights.Whats

4、worse is that much of that energy is wasted in inefficient auctions,intermediaries and/or fraud from impressions that no human ever sees.By taking action,we can make a difference.At Viant,weve applied what we like to call an“action-first mindset”to bring tools to market that help the industry work o

5、n carbon reduction.These tools allow our customers to calculate the carbon emissions of their ad campaigns and increase advertising efficiency by buying ad inventory directly from publishers.Through our Adricity program,we now allow advertisers to earn renewable energy credits to help achieve sustai

6、nability goals and support U.S.clean energy production.The issue of carbon impact,however,is also personal for us.In 2020,nearly four years ago,we began work on a 100 acre solar farm containing roughly 35,000 solar panels in North Carolina.Today,that facility currently provides 14 megawatts of clean