新的数字风土.pdf

1、The New Digital TerroirTyler BallietMorgan FirstDirect to Consumer Wine Symposium 2026Cultivating WineCommunities throughSubstack,Reddit,Discord&PodcastsIts fractured into thousands of niche communitieswhere people really care about what theyre into.The Internet Isnt OneBig Place AnymoreWine drinker

2、s didnt stop caring.Wine Didnt DisappearIt movedTheyre in smaller places now.With people they trust.Talking about things they love.This is where sales happenThey just stopped hanging out wherebrands talk at them.Today were talking about:A New Way to ReachWine DrinkersNiche communitiesWhere they live

3、 onlineHow wineries can participate without being cringeHow this turns into actual DTC salesWho are we?and why should you carewhat we have to say?Ros MansionCreated a viral 32,000 sqftimmersive wine experiencethat sold 225,000 tickets in12 months and landed TONSof national press coverage.2018-2020Wi

4、ne Riot2009-2016Built and scaled a travelingwine festival to 25,000tickets annually across 6major cities.Produced 50+events over 8 years.Rebel School of Wine2024-PresentAuthored a James Beard Award-nominated wine book with 450+customillustrations that became a bestseller.Wine Sticker Book2025-Presen

5、tLaunched a wine-themed sticker bookthat built community with junk journalingand crafting enthusiasts throughauthentic engagement.Changing the Way WeExperience Wine for 20 Years James Beard BookAward Nomination2025-Rebel School of WineWine Enthusiast40 Under 402013-Tyler Balliet2019-Morgan FirstInc.

6、Magazine30 Under 302010-Wine Riotdesign:retail40 Under 402019-Morgan FirstOur Projects GetPress&Win AwardsTVA Montreal2023-BarbieABC News2019-Ros MansionCNN Business2018-Ros MansionGood Morning America2018-Ros MansionABC7 New York2025-Rebel School of WinePlatforms Beyond MetaLong-form storytellingAu