个人品牌的构成.pdf

1、Because your story is what people remember,and your personal brand is what makes them choose you.The FabricYour Personal BrandSelena StirlenSelena Stirlen Career chapters one through-line Im b uild ing a hous e in Me xic o.QuestionsQuestions surface fast.Success isntisnt transactional.ItsIts relatio

2、nal.Show up.Learn names.Follow through.Trust.Familiarity.Care.People experience you before they understand you.Your personal brand is how people describe you.In wine,experienceexperience is everything.Your personal brand is the thread Your personal brand is the thread that connects three things:that

3、 connects three things:Your reputation Your reputation what people say about you Your relationshipsYour relationships who trusts you and comes back Your visibilityYour visibility how present you are in peoples worlds3 Questions 3 Questions 1.What wont people forget about me?2.Am I being intentional

4、about staying top of mind or leaving it to chance?1.Am I fitting in,or standing out by being myself?What wont people forget wont people forget about you?What will people think of me?What wont people forget wont people forget about you?Business in front Party in the back Trust comes from consistency.

5、Who feels expected to be“on”all the time?Belonging beats broad appeal.Whats your signature note?How does PositionPosition get created in real moments?Interaction Connection RelationshipConnections drift when they arent tended.What makes someone memorable?Guests.Buyers.Colleagues.Conferences.Same cal

6、culation.The 3Cs Compliment Curiosity ConnectionThe 3Cs in Action The 3Cs in Action ComplimentCompliment (real)CuriosityCuriosity (genuine)ConnectionConnection(meaning)Think of someone you met here.How quickly did you follow up?Quick action cements memory.Dela