评论家已死.pdf

1、The Critics Are Dead.Your Consumers Are Talking.Are You Listening?Meet Our PanelistIsis DanielVincent AnterDavon D.E.HatchettHeather DaenitzthemillennialsommContent Creator,DigitalStoryteller,and CertifiedWSET Level III WineProfessionalvisforvinoFull Time Content Creator,Entrepreneur,and Certified S

2、ommelierthebubbleistaBranding Consultant,Journalist,andWine Law/BusinessLawyercraftandclusterEntrepreneur,BusinessStrategist,SubstackColumnist WHOVA POLL#1YOU HAVE ONE BOTTLE LEFT OF YOUR FLAGSHIPWINETHE ONE THAT DEFINES YOUR LEGACY.YOU CAN ONLY SEND IT TO ONE PERSON.The Traditional Critic-The Goal:

3、95+Point ScoreThe Influencer Partner-The Goal:100K+Content ViewsB.A.YOU HAVE ONE BOTTLE LEFT OF YOUR FLAGSHIPWINETHE ONE THAT DEFINES YOUR LEGACY.YOU CAN ONLY SEND IT TO ONE PERSON.RESULTSOPTION A:THE CRITICThe Outcome:A 95+Point ScoreThe Value:Prestige&DistributorValidationThe Risk:It sits on the s

4、helf with agold sticker,waiting for a buyer.OPTION B:THE PARTNERThe Outcome:50 New ClubMembers&Sell-OutThe Value:Recurring Revenue(LTV)&User DataThe Risk:No History Bookprestige.No gold sticker.How has influencer marketing changedmost in the past 5 years?CHANNELSTRATEGIC ROLEPANEL INSIGHT(The How)BU

5、SINESS IMPACT(The ROI)LONG FORM VIDEO(YouTube/TV)EDUCATION&TRUSTHigh-Attention Entry Point:Captures the audience that is really,really engaged(TV/Audio).Best for tellingthe full brand story without timeconstraints.SAFETY&TIMEBuilds the consumer confidence requiredfor high-ticket purchases.SHORT FORM

6、 VIDEO(IG Reels/TikTok)DISCOVERY&TRAFFICThe Reach vs.Engagement Split:Use Reels to attract new followers(Reach).Use Carousels to drive saves and clicks(Engagement).AWARENESS&NEW EYESThe#1 engine for filling the Top ofFunnel with new customers.SUBSTACK(Newslett