BigCommerce：2025工业买家报告：数字期望对B2B电商的影响研究报告（英文版）（16页）.pdf

1、Industrial Buyer Report2025How Digital Expectations are Shaping B2B Ecommerce02How Digital Expectations Are Shaping B2B EcommerceIntroductionThe industrial supply sector is undergoing a significant transformation.As digital tools become more widely available,contractors and institutional buyers are

2、increasingly turning to online channels to source electrical,HVAC,and MRO products.Naturally,as more buyers shift online,their expectations for the digital experience continue to rise.Influenced by their personal ecommerce experiences,todays B2B buyers demand the same speed,convenience,and transpare

3、ncy when procuring materials for work.Many rely on websites,apps,and other digital tools to search,compare pricing,and place orders often favoring distributors that offer a better online experience.To better understand these evolving expectations,partnered with to survey 345 buyers of electrical,HVA

4、C,and industrial supply products.This research builds on a 2018 Channel Marketing Group study that benchmarked early digital adoption among industrial B2B buyers.The findings in this whitepaper reveal how digital adoption is accelerating across the industry,what buyers expect from a modern ecommerce

5、 experience,and how distributors can meet those expectations to drive long-term growth.BigCommerceChannel Marketing Group 03How Digital Expectations Are Shaping B2B EcommerceDigital acceleration in industrial supplyDigital adoption is accelerating among electrical,HVAC,and industrial supply contract

6、ors.Leading distributors including Sonepar,Rexel,Watsco,and Ferguson now generate more than 30%of their revenue through digital channels.MSC attributes 50%of its revenue to digital,Fastenal 63%,and Grainger even more.Contractors are increasingly shifting online.Over 50%of contractors recently interv