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彪马Puma SE(PUMG.DE)2025年第四季度及全年业绩电话会纪要「FWB」(英文版)(26页).pdf

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1、 2 CORPORATE PARTICIPANTS Arthur Hoeld PUMA SE-CEO Markus Neubrand PUMA SE-CFO Manuel Bsing PUMA SE Director Investor Relations CONFERENCE CALL PARTICIPANTS(Q&A)William Woods Bernstein Warwick Okines BNP Paribas Anne-Laure Bismuth HSBC Jrgen Kolb-Kepler Cheuvreux Thierry Cota Bank of America Piral D

2、adhania RBC Adam Cochrane Deutsche Bank Robert Krankowski-UBS Please note that the transcript has been edited to enhance comprehensibility.3 Manuel Bsing Hello,everyone,and welcome to the PUMA conference call for the fourth quarter and full year 2025.Joining me today are our CEO,Arthur Hoeld,and our

3、 CFO,Markus Neubrand.Before we start,please take note of the cautionary statement regarding forward-looking information.Arthur and Markus will guide you through todays presentation,covering our business recap,financial update and outlook for the year ahead.After the presentation,we will open the flo

4、or for your questions.For the Q&A session,we kindly ask that you limit your initial questions to two per person.This will allow as many participants as possible the opportunity to take part in the discussion.We will begin with a short video,and afterwards,Arthur will take over.With that,please enjoy

5、 the video.Arthur Hoeld Good afternoon,and welcome from my side here from Herzogenaurach as well.Yes,I think that video summarised perfectly what a great brand we are,what a great potential we have.But it certainly also highlighted some of the challenges that we have started to take on last year.So,

6、allow me to take you on that journey and the progress that we have made over the last few months.However,starting,of course,when we talk about PUMA,we want to start with sports,the foundation that we built upon.Some of the highlights last year were definitely,Mondo Duplantis taking the world title a

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1. **业绩与转型**:2025年PUMA营收同比下降8%,Q4货币调整销售额下滑21%,主因"Reset"战略(清理不良批发业务、减少库存及折扣)。 2. **渠道调整**:批发渠道全年销量降13%,DTC占比升至32.4%;产品线精简,2027春夏季节缩减双位数SKU。 3. **财务表现**:全年毛利率降2.6个百分点至45%,调整后EBIT亏损1.66亿欧元;净债务增至10亿欧元,2026年目标转正现金流。 4. **战略重点**:聚焦足球、跑步、训练及运动风格四大品类;2026年预计营收中低个位数下滑,2027年恢复行业平均增速以上及健康盈利。 5. **合作与展望**:新增安踏为战略投资者,短期或影响中国业务;延续HYROX、F1(迈凯伦)等合作,强化品牌高端定位。
**PUMA转型计划?** **库存清理进展?** **品牌增长策略?**
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