SocialPeta & Adquantum：2022H1移动游戏及应用市场现状分析报告（英文版）（43页）.pdf

1、xThe state of mobile game and app marketsGlobal report on app marketing for H1 2022Introduction“”The mobile market is dynamic and volatile.Every year mobile publishers and marketers face new circumstances,innovations,and challenges in mobile advertising and 2022 is no exception.In this study,mobile

2、performance marketing agency AdQuantum and Ad Intelligence Platform Social Peta combined their expertise to explore how the mobile market has changed in the fjrst half of 2022 and what it looks like now.Here we talk about the main trends that have evolved and strengthened during H1 2022,look at key

3、patterns,and try to identify the trends for the future.Dive into this report to adjust your marketing strategy and make the most out of your mobile apps and games.xIgor ZavaruevCEOAbout AdQuantum and SocialPetaLeading mobile performance marketing agency We help mobile apps and games reach new revenu

4、e streams and scale their businesses with new paying users.Having extensive experience in acquiring premium quality traffjc,we give a boost to mobile products by helping them achieve their performance goals.#1 Ad Intelligence Platform With SocialPeta,you can spy on your competitors ad data and get a

5、d data from networks,media,and advertisers around the world to inspire you.SocialPeta covers 69 countries and regions and over 70 well-known ad channels worldwide such as Unity,Twitter,YouTube,Facebook,and TikTok.We provide nearly 1 billion ad creatives,updating millions each day.SocialPeta is the b

6、est source of inspiration for ads.xTable of contents12345678MethodologyTrends for the mobile app and game marketTop ad approachesH1 2022 top paid traffjc sourcesSeasonalityTop-performing UA strategiesWhat leaders say on the future of the mobile marketKey takeawaysMethodologyOur experienced colleague