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凯捷(Capgemini):2023年零售银行业关键趋势报告(英文版)(50页).pdf

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1、RETAIL BANKING TOP TRENDS 2023CONTENTSForeword 3Introduction 4Trend 1:Smart branches feature experiential banking and convenience to spark customer connection 8Trend 2:Incumbents scout for mature FinTechs to complement capabilities and boost bank profitability 12Trend 3:More Banks commit to driving

2、circular economy sustainability 14Trend 4:Banks step up and own customer experience with embedded finance 18Trend 5:Financial wellness advice can help customers navigate cost-of-living challenges 20Trend 6:CMOs leverage actionable data insights to guide customer centricity 24Trend 7:Digital identity

3、 to unlock efficiency gains for banks 26Trend 8:Banks unlock value at scale by migrating workloads to the cloud 30Trend 9:A boom in synthetic data will catalyze data ecosystem growth 34Trend 10:As Banks explore decentralized finance,they remain cautious 38Conclusion 42Retail Banking Top Trends 20232

4、Anirban Bose Financial Services Strategic Business Unit CEO&Group Executive Board Member,CapgeminiFOREWORDThe world economy and banking industry are heading toward uncharted water in 2023 against a backdrop of macroeconomic volatility,inflation,cooling demand,and supply-chain disruptions.However,the

5、se disruptions will likely spark a focus on resilience and innovation.The impact of inflation and the rising cost of living presents an opportunity for banks to demonstrate customer care by leveraging data and offering appropriate,well-timed financial wellness support.Meanwhile,branches are transfor

6、ming into phygital centers by digitalizing routine services so staff can focus on customer engagement and high-value products.As the world comes to grips with climate change,banks have the power and position to play a crucial role in creating an environmentally sustainable world.Last year,we also re

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本文主要讨论了2023年零售银行业的十大趋势,包括智能分支机构的体验式银行和便利性,成熟的金融科技公司对银行能力的补充,银行对循环经济可持续性的承诺,银行通过嵌入式金融拥有客户体验,金融健康建议帮助客户应对生活成本挑战,首席营销官利用可操作的数据洞察指导客户中心性,数字身份解锁银行效率提升,银行通过将工作负载迁移到云中来解锁价值,合成数据将催化数据生态系统增长,银行在探索去中心化金融时保持谨慎。 文章指出,尽管金融科技公司的估值下降,但银行仍将寻找成熟的金融科技公司进行有目的的收购和合作。此外,银行正在将分支机构转变为体验中心,以帮助从交易关系转变为数字连通性,从而创造真正有意义的客户参与。 文章还指出,随着通货膨胀和生活成本的上升,银行有机会通过利用数据并提供适当的、及时的金融健康支持来展示客户关怀。同时,分支机构正在转变为混合数字中心,通过数字化日常服务,以便员工可以专注于客户参与和高价值产品。 此外,文章还强调了网络安全是银行的一个前提条件,而现在,数字身份逐渐成为常态,因为银行正在探索在线保护客户身份的方式。在客户中心性方面,首席营销官的角色正在演变为首席客户战略家的角色——拥有并推动客户参与旅程。
智能分行如何提升客户体验? 成熟金融科技公司如何助力银行盈利? 银行如何通过金融健康建议帮助客户应对生活成本上升?
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