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1、RETAIL BANKING TOP TRENDS 2023CONTENTSForeword 3Introduction 4Trend 1:Smart branches feature experiential banking and convenience to spark customer connection 8Trend 2:Incumbents scout for mature FinTechs to complement capabilities and boost bank profitability 12Trend 3:More Banks commit to driving
2、circular economy sustainability 14Trend 4:Banks step up and own customer experience with embedded finance 18Trend 5:Financial wellness advice can help customers navigate cost-of-living challenges 20Trend 6:CMOs leverage actionable data insights to guide customer centricity 24Trend 7:Digital identity
3、 to unlock efficiency gains for banks 26Trend 8:Banks unlock value at scale by migrating workloads to the cloud 30Trend 9:A boom in synthetic data will catalyze data ecosystem growth 34Trend 10:As Banks explore decentralized finance,they remain cautious 38Conclusion 42Retail Banking Top Trends 20232
4、Anirban Bose Financial Services Strategic Business Unit CEO&Group Executive Board Member,CapgeminiFOREWORDThe world economy and banking industry are heading toward uncharted water in 2023 against a backdrop of macroeconomic volatility,inflation,cooling demand,and supply-chain disruptions.However,the
5、se disruptions will likely spark a focus on resilience and innovation.The impact of inflation and the rising cost of living presents an opportunity for banks to demonstrate customer care by leveraging data and offering appropriate,well-timed financial wellness support.Meanwhile,branches are transfor
6、ming into phygital centers by digitalizing routine services so staff can focus on customer engagement and high-value products.As the world comes to grips with climate change,banks have the power and position to play a crucial role in creating an environmentally sustainable world.Last year,we also re
7、cognized widening environmental,social,and corporate governance(ESG)obligations as a key strategic trend.While 2022 market volatility dulled the luster of some FinTechs,lets not write them off.Agile FinTechs are likely to bounce back vigorously with digital-,cloud-,and customer-centric approaches.Fu
8、rther,incumbents need the expertise of mature FinTechs for technological collaboration,acquisition,and incubation,as they reciprocate with institutional scale and stability.Given the threat landscape,we emphasized cybersecurity as a prerequisite for banks.And now,digital IDs are incrementally becomi
9、ng the norm as banks explore ways to protect customer identities online.On the customer-centricity front,the chief marketing officers role is evolving into that of a chief customer strategist owning and driving the customer engagement journey.Speed bumps and fresh prospects are on the 2023 radar scr
10、een,with banks facing strategic decisions around rates,modernization,security,and the potential for innovative business models and products.Our Top Retail Banking Trends 2023 offers insights and next-step examples.Retail Banking Top Trends 20233INTRODUCTIONThe global banking industry is in flux,mark
11、ed by operational optimization initiatives,digital transformation,and significant macroeconomic headwinds.MARKET DYNAMICSForeseeable headwinds signal risks and present opportunities as inflation stokes the cost of living worldwide and may necessitate governmental policy actions.In Q2 2022,earnings f
12、or some of the biggest US banks declined sequentially,both quarter over quarter and year over year,from 2021.1 As equity valuations decreased,market activity(including M&A and IPOs)slowed.Additionally,geopolitical uncertainty inflamed markets to fuel a surge in commodity prices.According to a World
13、Bank study,the world seems headed toward a global recession in 2023 as central banks try to control inflation through interest rate hikes.2 In Europe,rising interest rates and a subsequent increase in net interest income,topping 12%,drove robust H1 2022 growth for EU banks.3 However,recessionary tre
14、nds may portend weakened credit demand:the net income of the top 20 European banks fell by 9%year over year,primarily due to a 40%hike in loan losses.Additionally,operational costs grew by more than 8.5%.4 Oxford Economics suggests UK inflation may peak at 10.5%in January 2023 and average 5.4%over t
15、he year.5 CUSTOMER ENGAGEMENT AND EXPERIENCEWith a continued focus on customer centricity,experiential banking is gaining ground.Although many banks continue to optimize branch network size,they are also transforming brick-and-mortar facilities into“experience centers”to help the shift from transact
16、ional relationships to digital connectedness that creates truly meaningful customer engagement.Financial institutions(FIs)are retaining physical distribution to stay competitive.As a result,banks continue to modernize existing locations selectively.Retail banks and FinTechs will continue to collabor
17、ate to overcome business model gaps while competing in areas of mutual strength,which may encourage incumbents to make strategic acquisitions and invest in mature FinTechs.LOOKING BACK AT 2022 Lets quickly recap our Retail Banking trends for 2022 and review our projections.A year ago,we said cloud c
18、omputing initiatives were here to stay.And now,banks are carefully migrating mission-critical data to the cloud to reap its full benefits.We were also right about the trajectory of decentralized finance(DeFi)in 2022:We are witnessing cautious but strategic move towards institutional DeFi solutions.M
19、eanwhile,new-age FinTechs are reeling under due to persistent funding winter and falling valuations.We expect incumbents to step-up their chase for attractive FinTechs to plug their business model and product gaps.All in all,we expect 40%of the trends that we discussed last year to remain prominent
20、in 2023 as well,while another 60%new trends that will shape the banking landscape in immediate short-term.Significant macroeconomic headwinds,specialized talent searches,and ongoing operational optimization and digital transformation set the stage for 2023 trends.As a result,we believe continuing fo
21、cus on reimagining brick-and-mortar branches for experiential banking,tackle new revenue initiatives,and guide customers through financial wellness guidance and education.Retail Banking Top Trends 20234TOP TRENDS FOR 2023We based our 2023 retail banking trends on analysis across five broad themes.Ch
22、anges in industry dynamics examines how smart branches offer customer convenience and connectedness via experiential banking,and retail banks pursuit of FinTech acquisition opportunities to bolster capabilities.Creating and enabling new values includes retail banks spearheading green and sustainable
23、 practices,and how banks that offer financial wellness advice can help customers handle cost-of-living challenges and boost loyalty.Customer centricity covers how bank chief marketing officers(CMOs)orchestrate customer experience(CX),supported by advanced data analytics that offer access to actionab
24、le insights to improve customer engagement.Business resilience delves into Digital IDs evolution into a universal,multi-purpose identification system,and how banks benefit from migrating data to the cloud.New horizons looks at the role of retail banks in stabilizing the high-risk decentralized finan
25、ce(DeFi)market.Exhibit:Top trends in retail banking 2023 Priority matrix12346109Smart branches feature experiential banking and convenience to spark customer connectionMore banks commit to driving circular economy sustainabilityBanks step up and own customer experience with embedded finance5Financia
26、l wellness advice can help customers navigate cost-of-living challengesCMOs leverage actionable data insights to guide customer centricityDigital identity to unlock efficiency gains for banksBanks unlock value at scale by migrating workload to the cloudA boom in synthetic data will catalyze data eco
27、system growthAs banks explore decentralized finance,they remain cautiousIncumbents scout for mature fintechs to complement capabilities,boost bank profitabilitySource:Capgemini Research Institute for Financial Services Analysis,2022Changes in industry dynamicsBusiness resilienceNew horizonsCustomer
28、centricity78Creating and enabling new values21084135796Business impact(2023)Adoption priority(2023)MediumHighSignificantMediumHighSignificantRetail Banking Top Trends 20235The matrix represents Capgeminis view of a retail banking operating environment coping with:Rising inflation and interest rates
29、coupled with stagflation trends Operational disruption due to geopolitical instability Brisk competition and increased focus on customer centricity to hedge against advances from new-age players Operational cost overruns and high capital lock-in Dynamic regulations and compliance mandates.Priority o
30、f adoption refers to the urgency of adopting a particular trend to maximize value creation in 2023 due to its importance to the sector.Business impact represents the effect of a trend on retail banking business in 2023 concerning customer experience(CX),operational excellence,regulatory compliance,o
31、r profitability.Circumstances vary for each firm depending on business priorities,geographical locations,and several other factors.For further information,please dont hesitate to reach out to us at .Retail Banking Top Trends 20236Retail Banking Top Trends 20237SMART BRANCHES FEATURE EXPERIENTIAL BAN
32、KING AND CONVENIENCE TO SPARK CUSTOMER CONNECTIONTransforming branches to experience centers helps banks shift from transactional relationships to digital connectedness that creates meaningful customer engagement.CONTEXTHistorically,retail banks created a robust network of branches to extend reach a
33、nd brand strength.However,digital adoption increased exponentially as the pandemic triggered demand for contactless services,and digital-first FinTech firms rose to the occasion by offering customers and staff convenience and safety.Although branch closures are not new,they surged as consumers switc
34、hed to online channels during COVID-19,and banks faced mounting pressure to reduce operational costs.Closures can affect vulnerable populations a concern that governments and regulators share.In the United States,the Federal Reserves Community Reinvestment Act(CRA)beefed up scrutiny of planned branc
35、h closures in 2022 to ensure at-risk communities maintained access to banking.6 The Spanish Senate is investigating complaints and reports about the declining presence of bank branches and ATMs in rural areas of Spain.In 2022,more than half(54.5%)of municipalities in Spain no longer had a bank branc
36、h,according to Banco de Espaa.7 Similar trends exist across numerous global markets.Banks are steadily strategizing smart branch networks to optimize customer relationships and costs,while ensuring convenient access to in-person banking in all neighborhoods.CATALYSTSThe European Central Bank reporte
37、d that European banks cost-to-income ratio(CIR)in H1 2022 hovered above 60%.8 Meanwhile,US banks J.P.Morgan,Citibank,Morgan Stanley,Goldman Sachs,and Wells Fargo also reported CIR above that same benchmark.9 A lower CIR indicates that a bank is spending less to generate every dollar of income.Branch
38、es are among banks most significant expenses.According to a Nasdaq report,setting up a full-service office facility(excluding land)can cost upwards of USD1.5 million in the United States,with an annual operating cost of almost USD1 million per branch.Most struggle to break even or turn a profit.10 A
39、s labor costs across Europe and the United States rise,branch operations will remain pricey for banks.Moreover,overhead incurred by moving cash between branch networks and other maintenance activities further erode margins.While customer attitudes about banking are changing,branches are still releva
40、nt.The World Retail Banking Report 2022 found that 75%of customers believe branches are an important channel.As part of the reports customer survey,consumers said they want more than transactional deposits and withdrawals from their branch experience.For example,64%said they want self-service option
41、s,44%seek an extended workplace at their branch,and 31%expressed interest in a more immersive(AR/VR)experience.In addition,almost half of the surveyed customers said they want lifestyle products and offerings available at their branch.Meeting customer demands will require banks to transform branches
42、 while balancing business volume with value delivered.IN A NUTSHELLWorld Retail Banking Report 2022 analysis also found that customers already access banking services through a wide range of channels from branches,websites,and mobile apps to voice assistants and wearables.Yet almost half of customer
43、s say they face friction when interacting with their bank.TREND 1Retail Banking Top Trends 20238Figure 1.The five Cs of a superior smart branch experienceSource:Capgemini Research Institute for Financial Services Analysis,2022Branches are not limited to financial services but offer products and serv
44、ices beyond banking by leveraging ecosystem partners.Branches are places to meet,greet,and treat.They engage customers with events such as yoga sessions,concerts,motivational talks,etc.Branches are synchronized with digital channels with an emphasis on financial inclusion.Branches know customers and
45、 why they visit.Branches are customer-focused.Personal bankers are augmented with technologies such as self-service kiosks and AI assistants.Branches emphasize value-added services,such as advisory and investment planning.Branches create content to help customers improve their financial knowledge.Co
46、nnectedConciergeCaptivateConvenientContent Why?Without an omnichannel strategy,bank channels may operate within silos and not share information.While websites,mobile apps,voice assistants,and wearables are digital and can remain connected,branches are often out of the loop.Strategically developed sm
47、art branches can offer customers a comprehensive omnichannel experience.Branches that feature integrated customer relationship management platforms can sync with other digital channels and back-office operations to provide instant customer insights and personalized service.Actionable insights can sp
48、ark faster customer acquisition and product origination,improving banks overall service-to-sales conversion.Smart branches act as experience centers,creating an interactive space to connect with customers.BBVA,Bank of Montreal(BMO),and Capital One have all launched smart branch formats over the last
49、 five to seven years.Capital One launched Banking Caf,its first smart branch,in 2015,and by 2022 had opened 50.11 The cafs offer Wi-Fi,discounted refreshments,workspaces,and financial wellness advice.12 UnionBank of the Philippines launched the countrys first fully digital bank branch,where customer
50、s can access the internet or chat with the staff over a cup of coffee.The bank aims to transform its branches from transactional to interactional spaces.13 In Italy,Banca Carige launched three smart branches in 2021.Staff underwent training to transition from selling banking products to advising cus
51、tomers about value-added services.Banca Cariges smart branches feature 24/7 self-service options,a reception area for assisted services,a self-service area for value-added services,and a space to use video conferencing and other tools.The smart branch format helped the bank reduce operating costs by
52、 40%.14 Bank of America is redesigning 50%of its branch network to meet changing customer expectations.And JPMorgan Chase plans to open 400 community center branches to cover nearly 93%of the US population through its Chase footprint.15Retail Banking Top Trends 20239IMPACTIn light of the push to cus
53、tomer centricity and omnichannel experiences,more banks will continue and evolve the trend to transform branches from transaction centers to experience centers.Smart branches can generate long-term strategic value by building brand awareness among digital customers while creating a market presence i
54、n the real world.Redesigned branches will feature streamlined layouts,more digital and self-service tools,and rationalized human-driven(teller)activities to boost effectiveness through cost savings and increased sales.Smart branches can attract,activate,engage,and retain customers to bolster lifetim
55、e value.With opportunities to cross-sell,up-sell,and cultivate a hybrid customer base(baby boomers,GenX,millennials,and Gen Z),branches can improve intermediation efficiency*and turn profitable faster a significant win considering that traditional full-service branches can take up to 10 years to bre
56、ak even.As we move into the future,striking the right balance between physical presence in branch offices and digital channels is essential for acquiring customers or selling products.With physical footfall declining,branches as advisory centers,will cater to those customer needs where personalized
57、interaction is required and valued.”Markus J.LocherManaging Director,Head Digital Banking,Credit Suisse,Zrich*Intermediation efficiency is measured by a branchs ability to leverage input(labor,operational costs)to generate output(loans,deposits).Retail Banking Top Trends 202310Retail Banking Top Tre
58、nds 202311INCUMBENTS SCOUT FOR MATURE FINTECHS TO COMPLEMENT CAPABILITIES AND BOOST BANK PROFITABILITYDeclining FinTech valuations make them attractive candidates for banks seeking purpose-driven acquisitions and partnerships.CONTEXTDiminishing venture capital funding and market disruption are creat
59、ing challenges for FinTech firms.As a result,challengers and digital banks exited key markets while investors grew skittish.16 Over the last decade,startups received USD1.3 trillion in funding.However,in Q1 2022,VC investment in consumer finance and financial services FinTechs declined by nearly 41%
60、and 73%,respectively.17 Affirm,which debuted at USD49.00 per share,traded at USD22.30 in September 2022.18 In another example,Swedish FinTech Klarna said it raised USD800 million in fresh funding from investors at a USD6.7 billion valuation down sharply from the USD45.6 billion value it secured in a
61、 2021 cash injection led by Japans SoftBank.19CATALYSTSThe 2018-2021 FinTech wave forced incumbents to enhance their digital capabilities.As a result,traditional banks are investing in multi-year digital transformation to offer FinTech-like services.Italian bank Intesa Sanpaolo provisioned EUR1-1.5
62、billion for IT infrastructure.HSBC,J.P.Morgan,Bank of America,Morgan Stanley,and Royal Bank of Canada have also made significant digital commitments to gain competitive advantage.20 Truist Financial built a 100,000-square-foot,state-of-the-art US Innovation&Technology Center in North Carolina,and To
63、rontos TD Bank launched the TD Workshop in Philadelphia to test new ideas.21 Banks are learning that lengthy,drawn-out transformations can negatively impact speed to market and accommodating change during this time may lead to delays and budget overruns.However,as FinTech valuations dip,a pipeline o
64、f programmatic M&A*becomes available.As a result,banks can strategically plan FinTech mergers,acquisitions,and partnerships to systematically build new business models,services,or capabilities that align with their current and longterm vision.IN A NUTSHELLRetail banks and FinTechs collaborate to ove
65、rcome business model gaps while competing in areas of mutual strength,which may encourage banks to make strategic acquisitions.Incumbents also invest in mature FinTechs to explore uncharted markets.In 2022 seven bank/FinTech M&As were made.BNP Paribas,UBS,Veritex,and Western Alliance Bancorp were am
66、ong the acquirers according to a report from S&P Global Market Intelligence.One of the most high-profile acquisitions was UBSs USD1.4billion all-cash deal for automated wealth management provider Wealthfront:the acquisition helps UBS accelerate its US growth,broaden its reach among affluent investor
67、s,and expand its distribution capabilities.22 Banks contribute a small but significant percentage of overall FinTech M&A activity.For example,in 2021,there were eight buy-side bank deals.Deal values are often low because most banks shop primarily to fill gaps in offerings.23 In July 2022,the Lloyds
68、Banking Group CEO hinted that the bank would continue to look for potential FinTech acquisitions and partnerships that offer robust bolt-on features.24TREND 2*Programmatic M&As are a succession of small to mid-size deals made in pursuit of a distinctive capability or business model expansion.Retail
69、Banking Top Trends 202312Figure 2.Dimensions and dynamics of traditional bank and FinTech relationshipsSource:Capgemini Research Institute for Financial Services Analysis,2022Incumbents provide the underlying infrastructure for new playersAgile,digital-first newcomers are taking a bite out of incumb
70、ent banks wallet shareTraditional banks invest in mature FinTechs to penetrate new segments and gain tech competenciesFinTech acquisitions help banks add digital capabilities immediatelyCollaborateAcquireCompeteInvest1 32 FinTechs with a healthy customer base and niche market position that struggle
71、to generate favorable(or profitable)unit economics are potential acquisition targets because they can help incumbents build new value propositions,develop cross-sell opportunities,and provide an active customer base.In the United States,Fifth Third Bank acquired FinTechs,Provide in 2021(healthcare),
72、and Dividend Finance(sustainability)in 2022.Both new-age players help the bank boost lending volumes in fast-growing niche segments.25,26 Retail banks are also getting involved as investors and incubators.Spains BBVA bank invested USD300 million in Brazilian bank Neon.It also invested in Atom Bank i
73、n the UK and Solarisbank in Germany to accelerate its digital journey.In addition,US banking holding company Truist invests in FinTechs such as Veem,a payment network startup,through its VC company Truist Ventures.27 Lloyds Bank entered a strategic partnership with FinTech Bink,a loyalty specialist,
74、to offer retail banking customers loyalty programs.28 In addition,BNP Paribas partnered with SuperTech and Bruntwood SciTech to create an incubator to fast-track FinTech startups.29IMPACTWe anticipate that higher interest rates and bank exits from non-core markets and product lines will provide addi
75、tional earnings and a capital buffer that firms can funnel toward programmatic M&A in 2023.Moreover,FinTech deals offer access to talent,technology,new product segments,and active customer bases.Bank-to-bank mergers and acquisitions are often time-consuming because of complex regulatory reviews;but
76、FinTech deals are relatively quick and pose fewer post-acquisition challenges(such as tech integration).Therefore,as the global economy remains volatile,FinTech deals can bolster resilience and long-term growth for retail banks.Retail Banking Top Trends 202313MORE BANKS COMMIT TO DRIVING CIRCULAR EC
77、ONOMY SUSTAINABILITYMore and more retail banks are building a high-profile sustainability presence by promoting green business practices,processes,and digital finance.CONTEXTWith an eye on reducing environmental damage,pollution,and waste and with a commitment to building climate change resilience b
78、anks are steadily positioning themselves as a strategic lever that can make a significant impact in accelerating the transition to a circular economy.*According to the World Bank Group,there is an urgent need to move from a take,use,and waste linear economy to a regenerative reduce,reuse,and recycle
79、 circular economy.30 The World Economic Forum reports that linear production and consumption of goods and services is a climate change root cause.Therefore,transitioning to a circular economy is critical to long-term sustainability.A circular economy reduces greenhouse gas emissions,reduces environm
80、ental pressures,improves raw material security,stimulates innovation,and boosts economic growth an opportunity to unlock USD4.5 trillion in additional economic output by 2030.31 Rising waste levels go hand in hand with rapid consumption:ultimately,90%of all materials extracted and used are wasted.Co
81、nversely,only 8.6%make it back into the global economy.Global circularity shrank from 9.1%in 2018 to 8.6%in 2020,the Circularity Gap Report found.32CATALYSTSFor many banks,mounting pressure from customers,shareholders,climate activists,and regulators drives climate initiatives.As a result,numerous f
82、inancial institutions have committed to green initiatives to control their business-process carbon footprints.According to the United Nations environmental 2021 Collective Progress Report,94%of banks said sustainability was a strategic priority.33 Additionally,banks publish ESG reports in which they
83、 outline their green initiatives and banking business practices.The US Securities and Exchange Commission requires disclosure of the carbon emissions of projects that are to be financed.Therefore,US banks must consider credit and climate risks before granting a loan.34 Demand is up for sustainable p
84、ractices and products as green consumerism and consciousness rise.More than half of global consumers rank sustainability as a top purchase decision factor,according to estimates from a Simon Kucher&Partners study.35 The study also suggests that 39%of Generation Z and 42%of millennials are willing to
85、 pay a premium for sustainable products and services.IN A NUTSHELLBanks that pivot to eco-friendly products and practices can help to enable sustainable consumer lifestyles.Recent success stories include:Lloyds Banks auto loan division,Lex Autolease,and UK motor finance company Black Horse have unde
86、rwritten more than a million e-vehicles in the United Kingdom.36 Similarly,in Spain,BBVA launched long-duration,low-interest rate green car vehicle loans(covering electric and hybrid vehicles)with zero processing fees.37 HSBC offers green mortgage loans in the UAE with fixed and variable interest ra
87、tes;the green loans are available to customers who purchase property built according to energy efficiency and eco-friendly standards.38 Italys Intesa Sanpaolo focuses on innovating financial products,credit policies,and lending strategies while exploring the integration of circular economy practices
88、 into risk assessment models.39 DBS launched LiveBetter,a one-stop digital platform to help consumers access eco-friendly tips,donate to green causes,and invest in sustainable funds.40TREND 3*Circular economy is a production and consumption model that involves sharing,leasing,reusing,repairing,refur
89、bishing,and recycling existing materials and products as long as possible.In this way,the life cycle of products is extended.Retail Banking Top Trends 202314Figure 3.Three ways banks can assess climate impactSource:Capgemini Research Institute for Financial Services Analysis,2022Adopt cloud computin
90、g and emerging technologies to support sustainable digital financeReduce greenhouse gas emissions and energy and paper consumptionPromote energy-efficient lifestylesby educating and influencing customers while granting environmentally friendly mortgages and vehicle loans STEP-1STEP-2STEP-3Green busi
91、ness practicesGreen processesSustainable digital finance Banks are also reducing their organizational carbon footprint by revamping business processes:In 2021,British bank NatWest reduced its direct operational emissions by 46%against a 2019 baseline that included COVID-19-related impact.It further
92、reduced paper consumption by 65%and carbon emissions by 46%,against a 2019 baseline.41 Barclays registered an 86%greenhouse gas(GHG)emission reduction in 2021 and shifted to a 94%renewable electricity model.It also reported carbon-neutral business travel emissions since 2020.42 Banks are pursuing gr
93、een IT initiatives to realize potential benefits:Cloud computing helps reduce energy consumption and CO2 emissions.For example,Spanish multinational bank Santander reported that its cloud program reduced IT energy consumption by 70%.43 Artificial intelligence(AI),blockchain,and Internet of Things(Io
94、T)technologies are crucial in promoting sustainable finance.For example,AI can help automate resource recycling,3D printing can save materials,and IoT offers real-time data on assets carbon footprints.Banks are also forging partnerships and acquiring FinTechs to bolster green banking efforts:Estimat
95、es say more than 90 active green FinTechs operate in Europe alone.44 Therefore,banks can make purpose-driven acquisitions and nurture partnerships to build green portfolios.The trend is not limited to large banks.Sustainability-focused credit unions are acquiring or partnering with FinTechs to offer
96、 eco-friendly products in the United States.Frontrunners include Climate First Bancorp,Clean Energy Credit Union,Fifth Third Bancorp,and Teachers Federal Credit Union.45 NatWest partnered with the open banking platform Tink and sustainability FinTech CoGo to provide customers with personalized carbo
97、n footprint tracking analysis.Using CoGos sustainability data and behavioral science and Tinks money management data,the banks more than eight million customers can receive a personalized carbon footprint analysis.46Retail Banking Top Trends 202315IMPACTBanks active in enabling the circular economy
98、will underpin global decarbonization.Why?Households,corporations,small-to-medium businesses,and governments aiming for net-zero carbon emissions require green financial products and services.For example,the United States passed the Inflation Reduction Act in 2022 to create a USD27 billion Green Bank
99、 fund to support national and local financial institutions dedicated to sustainable practices and clean energy.47Green banking stimulates innovation and helps create new value streams:for instance,the range of sustainability-linked debt products grew more than 300%between 2017 and 2020 across sector
100、s.Moreover,green banking limits banks ESG-risk exposure.In the EU alone,15%of bank balance sheets are at risk due to climate change;green banking initiatives reduce non-performing asset(NPA)volume and boost bank profitability.48In response to rising green consumerism,banks will work to maintain thei
101、r market reputation in 2023 and beyond by sponsoring and building effective ESG strategies.Anything less may risk reputational damage and reduced public trust.Retail Banking Top Trends 202316Retail Banking Top Trends 202317BANKS STEP UP AND OWN CUSTOMER EXPERIENCE WITH EMBEDDED FINANCEBank-owned Baa
102、S platforms help put incumbents in the drivers seat and establish relationships with end customers through embedded financeCONTEXTIn a traditional embedded finance value chain,banks are the service providers,dependent on a FinTech to access the BaaS platform(called BaaS enablers),and a distributor(F
103、inTech or non-banking firm)that is consumer-facing.The value chain could become even longer if the distributor FinTech further uses its platform to offer embedded finance to third parties.A long value chain keeps banks distant from the end consumer,with less access to valuable consumer data and litt
104、le to no ownership of CX.At the same time,banks are responsible for risk management(financial,third-party,and conduct risks)arising from a long chain of partnerships.Although this model helps to diversify banking revenues,in the long term banks may become an invisible rail with commoditized offering
105、s.Jupiter Intelligence expects BaaS revenue to increase by USD27 billion by 2027 up 240%from USD11 billion in 2022.49 Therefore,it is in banks best interests to increasingly penetrate the embedded finance market by building in-house BaaS capabilities.CATALYSTSIncumbent banks struggle with legacy sys
106、tems and data silos,forcing them to rely on third parties for platforms.However,rising cloud maturity and improving data capabilities are helping banks steadily build in-house platform capabilities.Moreover,purpose-driven acquisitions(as discussed in previous trends)can further bolster the tech read
107、iness of incumbents,along with the growing availability of APIs.Traditionally,banks have invested heavily in building internal APIs to improve their systems.However,the focus is shifting to external APIs that can embed banking in third-party ecosystems.Increasing cloud adoption and external APIs giv
108、e banks the flexibility to build composable architecture,which allows them to quickly assemble and re-assemble products and services to meet the expectations of non-FS firms.IN A NUTSHELLBanks are stepping into the role of BaaS enablers(FinTechs that provide platform infrastructure)and getting close
109、r to end consumers.Examples are proliferating worldwide.European BaaS provider and enabler Raisin Bank leveraged the cloud to significantly increase its development speed for new products,services,and features.The new cloud-native composable BaaS platform will help Raisin automate complex processes,
110、increase onboarding efficiency,improve credit decision engines,and enable real-time notifications.50 HSBC rolled out its own BaaS platform,NetSuite,to offer embedded services that allow clients to embed international payments and automate accounts payables,receivables,and reconciliation processes.51
111、 Goldman Sachs initially launched its Transaction Banking(TxB)platform in 2020.Since then,the US bank has bolstered its in-house tech capabilities to scale its BaaS platform reach to the UK and Europe.TxB provides a cloud-based global platform to serve clients treasury needs,including deposits and p
112、ayments,in more than 160 countries and 120 currencies,offering account visibility,payments,and liquidity positions.52 Standard Chartered launched its BaaS platform,Nexus,in 2021 and partnered with Indonesian e-commerce company Bukalapak to deliver embedded banking solutions to 6.8 million merchants.
113、In September 2022,the partners launched BukaTabungan,a digital banking service that leverages the reach of Bukalapaks all-commerce platform and Nexus BaaS technology.BukaTabungan is offered as a service within Bukalapaks platform to provide banking services that are inclusive,easy,and secure to Buka
114、lapaks ecosystem of over 110 million users and 20 million business owners,enhanced by a completely digital,non-face-to-face onboarding experience.53TREND 4Retail Banking Top Trends 202318 Swedish SEB Bank launched an in-house BaaS platform,SEBx,to provide embedded banking services to clients.The ban
115、ks first client,Swedens Axel Johnson Group,will embed payment and loyalty offerings within its retail space.54 Building in-house BaaS capabilities will also help banks embed financial services in customers life journeys,including mobility,home purchases,small business ecosystems,and more.For instanc
116、e,Santander launched My Home Manager,a home ecosystem proposition for customers seeking to purchase a home.The app offers embedded insurance and financial services and a partner ecosystem that offers various home-related services.The app operates in nearly 10 markets.55IMPACTWe anticipate that more
117、banks will add BaaS capabilities to their balance sheets.As the World Retail Banking Report 2021 mentioned,38%of banks used in-house BaaS capabilities,while another 16%were developing BaaS capabilities for market launch.By owning a BaaS platform,banks can directly connect with end clients leading to
118、 faster and higher revenue recognition and more cross-industry data access.Moreover,in-house BaaS capabilities allow banks to monetize their IT assets(core banking functionalities)through revenue-sharing partnerships with non-FS firms.It wont be long before non-FS firms embed financial products with
119、in their value propositions.However,the trend will require greater bank resilience and the capability to provide secure financial services anytime,anywhere.In addition,a more direct partnership between banks as BaaS providers and enablers will ensure robust operational stability with a higher degree
120、 of flexibility to personalize banking products for the needs of end consumers.The key question incumbents must ask themselves is whether banking is a destination or an enabler.As an enabler,banks can go beyond their products/services and embed themselves within customer lives,paving the way for eco
121、system banking.”Christopher YoungDirector,Financial Services Industry Strategy,Adobe,USRetail Banking Top Trends 202319FINANCIAL WELLNESS ADVICE CAN HELP CUSTOMERS NAVIGATE COST-OF-LIVING CHALLENGESBank customers worldwide seek advice and support tools to help ride out inflation and cost-of-living c
122、hallenges.CONTEXTRising inflation and a volatile global economy create overall cost-of-living obstacles for individuals,corporations,and governments.As more US families live paycheck to paycheck,US credit card balances increased USD46billion in Q2 2022,up 5.5%from the first quarter,and new credit ca
123、rd accounts ticked upward,too.The 13%year-over-year increase was the most significant jump in more than 20 years.56 Similarly,nearly half of the 19 eurozone countries recorded double-digit annual inflation in mid-2022.Overall,eurozone inflation was at 8.6%.57 In the UK,the poorest households risk sp
124、ending almost half of their disposable income on gas and electricity bills this winter(2022/2023)despite a governmental energy price guarantee,according to The Progressive Economy Forum(PEF).58 Meanwhile,Oxford Economics suggests inflation in the United Kingdom may peak at 10.5%in January 2023 and a
125、verage 5.4%over the year.59 The International Monetary Fund(IMF)expects 3.2%world economic growth in 2022,slowing to 2.9%in 2023.A July 2022 IMF forecast estimated annual inflation to reach 6.6%in advanced economies and 9.5%in emerging markets and developing economies.60 A large segment of the globa
126、l population lacks money management skills and knowledge about personal finances.Banks can provide personalized financial assistance to help customers navigate uncertain times.CATALYSTSCost of living challenges drive demand for contextual financial wellness advice integrated into customers everyday
127、financial lives,yet banks struggle to deliver.A study of 5,000 banking customers worldwide by financial services data specialist Personetics found that cost-of-living hikes affected 93%of respondents.And more than 63%said their banks did not offer money management advice during the last three months
128、;as a result,customers said they might switch to competitive FIs.The 2022 J.D.Power Retail Banking Satisfaction survey revealed that 44%of US banks support customers during financial hardship.Meanwhile,about 63%of US customers said they would switch banks if they were not supported,while 78%said the
129、y would stay if they received support.61IN A NUTSHELLThanks to the increased availability of customer data,banks can use it to develop hyper-personalized financial wellness products.Many leading firms leverage data analytics and AI to boost customer loyalty and lifetime value.Spanish multinational f
130、inancial services company BBVA leverages data analytics to provide personalized insights and offer customized solutions.BBVA reported that between January and November 2021,it generated 12%of its digital channel sales in Spain from its financial health tools.62 Further,BBVAs mobile app facilitates c
131、ustomers to analyze their spending and reach their financial goals.It offers alerts,personalized guidance,and automatic transfer of savings to their accounts.63 Banks are gradually positioning themselves to promote customers financial wellness.From awareness programs to calculators and planning budg
132、ets,loans,savings,and retirement,banks can help in multiple ways.TREND 5Retail Banking Top Trends 202320Figure 4.Banks can play a critical advisory role in financial wellnessSource:Capgemini Research Institute for Financial Services Analysis,2022Leverage DataUse customer transactional data to segmen
133、t and contextualizeGenerate Insights Analyze spending patterns Hedge against insufficient balances Flag unexpected payments Offer Advice Find the right loan Use credit cards wisely Plan a budget Increase savings Improve spending habits Take Action Tailor budgeting and money management tools Create i
134、nvestment awareness Automate savings Support financial goals for major life events Offer hyper-personalized products and services Set up payment alerts Bank of America built an omnichannel platform for its 67 million customers to help them set goals,track progress,and get financial answers.It offers
135、 customers simple and transparent products,high levels of personalization,financial education,and staff support.64 In the northeast United States,Berkshire Banks MyBanker app helps customers achieve short and long-term goals.Berkshire partner GreenPath Financial Wellness offers debt management,forec
136、losure prevention,and student loan repayment tips.Moreover,Berkshire provides customers with mortgage and loan calculators,retirement planners,and savings calculators.65 Barclays introduced the“Money Worries Hub,”which offers mentoring sessions and publishes money management articles on its dedicate
137、d cost-of-living site.66 Australian FinTech Douugh offers a subscription-based financial wellness platform that helps customers manage money,pay off debt,save,and manage wealth by linking bank/investment accounts with their debit card(s).Features include automatic spending categorization that can he
138、lp in budgeting and virtual“jars”that allocate money to savings,bills,or a personal or rainy day fund.67 UK-based Pockit offers pre-paid spending cards allowing customers to make transfers and pay bills.It focuses on the unbanked,underserved,and low-income communities and serves over 700,000 custome
139、rs.68 Retail banks are also exploring FinTech partnerships to augment their financial wellness offerings.Sunrise Banks caters to low-to-moderate-income communities surrounding St.Paul,Minnesota,in the United States,and positions financial wellness and inclusivity at the heart of its operation.Throug
140、h FinTech partnerships,Sunrise provides banking and regulatory infrastructure while FinTech specialists complement the effort with digital capabilities.The US Treasury allocated USD45million to Sunrise Banks to support economic development in low-income communities in Minnesota.69 US-based Truist Fi
141、nancial Corporation acquired gamified finance mobile app Long Game,which uses prize-linked savings and casual gaming to encourage savings.Truist will leverage the new capabilities for customer acquisition and cross-selling opportunities.70 NatWest acquired London-based FinTech RoosterMoney in 2021 a
142、s part of its strategy to help families and children,aged four to 17,efficiently manage finances.NatWest aims to help young people develop money management skills earning,saving,giving,and spending.71Retail Banking Top Trends 202321IMPACTAs inflation and cost-of-living pressures push more consumers
143、to seek financial wellness advice in 2023,banks will play a critical role by leveraging technology and customer insights to offer advice and education.As a result,the financial wellness advisory trend is on its way to becoming a differentiator for retail banks.Firms that personalize customer journey
144、s to focus on monetary well-being will cultivate meaningful engagements,spark cross-sell and up-sell opportunities,and reduce customer churn.Retail Banking Top Trends 202322Retail Banking Top Trends 202323CMOs LEVERAGE ACTIONABLE DATA INSIGHTS TO GUIDE CUSTOMER CENTRICITYTodays Chief Marketing Offic
145、ers and bank stakeholders mine digital customer data to gain actionable insights and create superior customer experience(CX)that fuels new revenue opportunities and strategic growth.CONTEXTMarketing is no longer considered a standalone function.Instead,todays marketing executives connect with all ba
146、nk departments and business units to create an integrated strategy and deliver exceptional CX while driving value.Retail banks entrust marketers to design innovative,personalized CX.Often masters of multiple disciplines,CMO personas manage numerous streams,including budgets,ROI,product development,a
147、nd martech oversight.The CMOs focus is shifting from supporting transactional banking to creating interactional and experiential journeys.CATALYSTSLarge banks organized within functional silos can face process and data redundancies that interrupt customer journeys and marginalize customer experience
148、.An intra-functional command center can guide customer journeys 24/7 with precision.The World Retail Banking Report 2022 found that more than 80%of banks globally do not identify new customer segments.And nearly one in two firms struggles to offer seamless onboarding and personalized CX:banks may co
149、nsider onboarding and personalization as two disparate activities managed by two separate units.However,for customers,it is part of their overall journey,and so banks need a custodian of end-to-end CX.As banks task marketing executives with managing customer experience,they need to arm marketers wit
150、h the power of advanced analytics and technology.Successful CMOs collaborate with internal C-level stakeholders to orchestrate end-to-end customer journeys.IN A NUTSHELLMarketing leadership roles are evolving with additional assigned responsibilities,and todays bank CMO persona may be known as Chief
151、 Digital Officer,Chief Experience Officer,Chief Growth Officer,or Chief Commercial Officer.Among CMOs surveyed for the World Retail Banking Report 2022,34%said they directly manage marketing analytics,and 26%said they oversee digital partnerships.In addition,about 74%said they have direct responsibi
152、lity for innovative marketing strategies and planning,and 22%directly manage end-to-end customer experiences or have access to complete customer profiles.Bank of America moved marketing responsibilities to its Chief Digital Officer to facilitate seamless digital customer experiences better.Similarly
153、,Wells Fargo retired its CMO position and appointed individual marketing leads for each division.Australias BankWest eliminated the CMO role,shifting marketing and journey creation duties to a dedicated new chief customer officer.Swiss bank BEKB divides the CMO role into marketing and communications
154、,innovation,and business management.Whatever the title,the CMOs role in managing the customer journey is growing.TREND 6Retail Banking Top Trends 202324Figure 5.CMO role emerges as ecosystem orchestratorSource:Capgemini Research Institute for Financial Services Analysis,2022CHIEFSTRATEGIST(CMO)NPSCu
155、stodianBUILD digital and datacapabilitiesCRAFTpersonalizedand experientialcustomer journeysCATALYZEcollaboration and innovationChief Digital OfficerChief Data OfficerChief Technology OfficerChief Ecosystem OfficerChief Innovation OfficerChief Experience OfficerChief Customer OfficerChief Growth Offi
156、cerMarketing is not necessarily about communicating but delivering fluid experiences to customers,shifting from monolithic broadcasting to engaging interactive media planning and delivery.CMOs are now taking centralized roles,moving from brand custodians to brand experience custodians.”Ravi Santhana
157、mCMO,HDFC,Mumbai,IndiaIMPACTAs banks beef up data strategies in 2023,customer information volume and velocity will increase exponentially.The Chief Marketing Officer persona will be pivotal to leveraging this data through artificial intelligence and analytics tools.In turn,we anticipate retail banks
158、 will create customer profiles and match personalized products and services with omnichannel visibility;this trend will help CMOs identify recurring customer interactions,generate more user-level data,and drive deeper customer engagement.The result will be a flywheel effect,uplifting revenue recogni
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